Key takeaways
- Format: Lo-fi close-up of branded shipping packaging.
- Best for: Retargeting and building anticipation around delivery.
- Hook: Playful 'glou glou' tape and bold fragile stickers.
- Reuse it: Shoot a close-up of your branded tape, stickers or box details.
Available sizes
What is a UGC ad?
A UGC (user-generated content) ad looks like something a real customer posted: phone-quality photos, casual wording and a personal point of view. Because it blends into the feed and reads as genuine experience, it often earns more trust than a polished brand ad.
See all ugc ads →Why this ugc ad works
- 01
Unboxing anticipation
A sealed fragile box triggers the excitement of a parcel arriving, making viewers imagine their own order.
- 02
Personality in the details
Custom 'glou glou' tape shows the brand cares about every touchpoint, even shipping.
- 03
Native UGC style
The casual phone-shot look blends into Stories like a real customer post.
- 04
Bold colour contrast
Orange-red stickers on kraft cardboard grab attention without any added text.
Full creative breakdown
Who this ad targets
Warm US audiences aged 25–40 who have visited Ghia's site or added to cart, plus people who enjoy unboxing content and DTC brand culture. It also speaks to existing customers awaiting delivery. Wine and apéritif lovers familiar with the French term 'glou glou' will appreciate the insider reference, reinforcing Ghia's Mediterranean, food-and-drink-savvy identity.
Copywriting analysis
The only words on the image are packaging text: the repeating 'glou glou' tape, 'Fragile' stickers and the Ghia logo. 'Glou glou' is a clever insider phrase from French wine culture meaning easy, gulpable drinks, so it signals that the contents are delicious without a single claim. 'Fragile' quietly implies premium glass bottles. Any persuasive copy should live in the primary text, kept playful and warm, focusing on care, anticipation and delivery.
Visual design
A tight crop fills the frame with texture: kraft cardboard, glossy tape and saturated orange-red stickers. Diagonal tape lines create movement across the image. Natural light keeps it authentic. The red Ghia sticker in the corner provides subtle brand recognition without breaking the UGC feel. Strong warm colours make it stand out in a feed.
How to adapt this template for your brand
- Design custom packing tape or stickers with a playful brand phrase.
- Photograph a sealed box close-up on a phone in natural light.
- Include your logo subtly somewhere in the frame.
- Write primary text about care, delivery or what's inside.
- Retarget cart abandoners with it as a 'your order is waiting' reminder.
Tips for non-alcoholic drinks ads on Meta
Ideal for Meta Stories and Reels where lo-fi content performs well. A short video of hands cutting the tape and revealing the bottles would make a strong Reels follow-up. Use it in retargeting sequences, especially for cart abandoners, with 'Shop now' or 'Complete your order'. Avoid adding heavy overlays that break the authentic look.
About this creative
A vertical, close-up photo of a cardboard shipping box. Clear packing tape printed with the repeating white phrase 'glou glou' – a French expression for something easy and delicious to drink, like the sound of gulping – wraps around the box in two directions. Bright orange-red stickers with white icons cover the sides: 'Fragile' labels with a broken wine glass symbol and 'this side up' arrows. In the top right corner, another box shows a red sticker with the white Ghia script logo. The light is natural and soft, and the angle is casual, as if a customer or staff member snapped the box on arrival or before dispatch. There is no headline or offer; the creative relies on curiosity and brand charm. It hints at glass bottles inside, signals careful packing, and uses a playful, Mediterranean-flavoured phrase to give even the shipping experience personality.
Meta ad · 338 × 600 · Non-Alcoholic Drinks
Ghia 'Glou Glou' Fragile Box UGC Ad
This Ghia creative is a close-up of a shipping box sealed with custom 'glou glou' tape and bright orange fragile stickers, plus a red Ghia sticker in the corner. The lo-fi shot feels like a customer's unboxing moment and builds anticipation. A smart template for brands with branded shipping touches.
Added
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Details
Ad copy
Primary text
Handle with care – there's something delicious inside. Every Ghia order ships packed tight and taped with a little 'glou glou' for good luck.
Description
Non-alcoholic apéritifs delivered
On-image text
glou glou (repeating on tape) | FRAGILE | Ghia (sticker) | this side up arrows
Headline ideas for this template
- 1Handle With Care: Ghia Inside
- 2Something Delicious Is on the Way
- 3Packed With Glou Glou
- 4Your Apéritif Hour, Delivered
- 5Fragile: Contains Good Times
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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