Key takeaways
- Format: Offer-first vertical story with a lifestyle product shot below
- Best for: Promoting high-ticket bundles like mattress plus adjustable base
- Hook: A huge 30% OFF with a yellow banner naming the exact bundle
- Reuse it: Pair a big discount number with a visual that demonstrates the bundle's key feature
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Offer reads instantly
The 30% OFF headline is the largest element on screen, so viewers grasp the value in under a second of a story view.
- 02
Bundle spelled out
The yellow pill banner removes ambiguity about what is discounted, which filters in high-intent shoppers.
- 03
Feature shown, not told
One side of the Split King is raised, visually explaining the adjustable benefit without any extra copy.
- 04
Premium, calm styling
Neutral tones and soft light make a large purchase feel considered and upscale rather than discount-bin.
Full creative breakdown
Who this ad targets
This ad targets couples, often 35 and older, who share a king bed but have different sleep needs, such as one partner who reads, snores or has back discomfort and benefits from elevation. They are researching a significant bedroom upgrade, value comfort and customization, and are likely comparing online mattress brands. The bundle framing also appeals to shoppers moving into a bigger home or primary bedroom who want to buy the mattress and base together and capture a meaningful saving on a high-ticket purchase.
Copywriting analysis
The copy is reduced to two lines, and that restraint is the point. "30% OFF" carries the emotional pull, while "SPLIT KING + ADJUSTABLE BED" handles qualification by naming the precise configuration on sale. The plus sign frames the products as a natural pair rather than an upsell, nudging shoppers toward the higher-value bundle. There are no adjectives or benefit claims; the image does the persuading by showing a raised side. The only extra text is the mattress label, which adds subtle product proof. For a story placement where viewers tap through quickly, this headline-plus-qualifier structure is efficient and easy to test against alternative percentages or bundles.
Visual design
The layout splits cleanly into an offer zone on top and a product zone below. Navy type on a near-white background delivers strong contrast, and the yellow pill banner is the only saturated color, pulling the eye to the bundle name. The bedroom photo uses warm neutrals, a curved upholstered headboard and a patterned rug to add depth. The raised mattress section creates a diagonal line that breaks the horizontal composition and draws attention to the adjustable feature. Plenty of negative space keeps it premium.
How to adapt this template for your brand
- Lead with your single strongest discount number in the largest type on the canvas.
- Add a contrasting pill banner directly below that names exactly which product or bundle the offer covers.
- Choose a product photo that visibly demonstrates the key feature rather than a static, neutral shot.
- Keep the background and styling neutral so the offer color is the only accent that pops.
- Test the same layout with different bundles or percentages to learn which combination drives the most revenue.
Tips for mattresses ads on Meta
Built for 9:16 Stories and Reels, this creative keeps the offer in the upper third, safely below the profile bar, and leaves the bottom free for the platform CTA. Avoid adding text near the bottom 250 pixels where the swipe-up or button overlays sit. Because stories are viewed for seconds, consider a short motion version where the base rises in real time. For feed placements, crop to 4:5 and keep the headline and banner above the headboard line.
About this creative
This vertical 1080×1920 story ad from Nolah puts the offer first. The navy Nolah wordmark sits at the top of a soft white background, followed by a massive "30% OFF" headline in heavy navy type. Directly below, a rounded yellow pill banner spells out exactly what the deal covers: "SPLIT KING + ADJUSTABLE BED." The lower two thirds of the frame show the product in a bright, airy bedroom. A thick Nolah Evolution Luxury Firm mattress rests on an upholstered adjustable base with a curved, channel-tufted headboard. The left half of the Split King is raised at the head, quietly demonstrating the core benefit of the bundle: each sleeper can adjust their own side. Pillows, a beige throw and a geometric rug add warmth. There is no on-image CTA button, so the story's native swipe-up or button carries the action. The result is a calm, premium layout where the discount and the product feature reinforce each other.
Meta ad · 338 × 600 · Mattresses
Adjustable Bed Ad Example: Nolah 30% Off Split King
This vertical Nolah story ad promotes 30% off a Split King mattress paired with an adjustable bed base. It uses a clean offer-first layout over a bright bedroom product shot, making it a strong reference for marketers building bundle discount creatives for Instagram and Facebook Stories or Reels placements.
Added
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Details
Ad copy
Primary text
Two sleepers, two preferences, one bed. Save 30% when you pair a Nolah Split King with an adjustable base and raise, recline or flatten each side your way.
Description
Customize each side of the bed
On-image text
Nolah | 30% OFF | SPLIT KING + ADJUSTABLE BED | Nolah Evolution Luxury Firm
Headline ideas for this template
- 1Your Side, Your Angle: 30% Off
- 2Split King + Adjustable Base Deal
- 3Raise Your Side, Save 30%
- 4The Couple's Bed Bundle, 30% Off
- 5Upgrade to Adjustable for Less
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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