Hiker in black jumps across a rocky ridge in beige Merrell SpeedARC Matis trail shoes under a blue sky — Catching the hiker mid-air shows how light the SpeedARC Matis feels.

Key takeaways

Format: Mid-air lifestyle portrait for a new trail shoe
Best for: Cushioned or lightweight performance shoes
Hook: A floating hiker shows lightness in one glance
Reuse it: Freeze your subject mid-motion to sell lightness or energy

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is a lifestyle ad?

A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.

See all lifestyle ads →

Why this lifestyle ad works

01
Mid-air shows lightness
Both feet off the ground makes the shoe feel light and springy.
02
Chunky soles in silhouette
Against a plain sky the thick cushioned soles are easy to see and read as comfort.
03
Black outfit frames beige shoes
The dark clothing makes the pale shoes stand out.
04
Consistent product template
Same type, sky and logo corners as the Moab ads keep the product line unified.

Full creative breakdown

Who this ad targets

This ad targets active hikers and trail walkers aged 22 to 40 who want a lighter, cushioned shoe that feels more like a running shoe. They are interested in new technology and sporty design and are likely to follow outdoor and gorpcore style. It also reaches road runners exploring trails who want comfort without heavy boots. The jump also hints at fun on the trail.

Copywriting analysis

The only copy is 'SpeedARC Matis'. 'Speed' signals movement and lightness, and 'ARC' suggests a cushioning or propulsion technology, so the name carries meaning even without a tagline. Because it is a newer product name, placing it large in the top left builds recognition. The platform headline can add a benefit like 'cushioned' or 'lightweight' to help shoppers understand the product. Over time, repeated exposure in this same layout can make the name as familiar as Moab. A small 'new' tag could help in early weeks.

Visual design

Clean, high-contrast composition with a saturated blue sky filling most of the frame and a black-clad hiker cutting diagonally across it. The beige shoes and white socks are bright spots at the left and bottom center. Orange backpack straps add a small brand-color accent. White product name sits top left, and logos are split across the bottom corners, matching the rest of Merrell's product ads.

How to adapt this template for your brand

Pick the feeling your product delivers, like lightness or bounce.
Shoot an action that shows it, such as a jump or a stride, against a plain sky.
Dress the model in a color that contrasts with the product.
Place the product name large in empty space.
Keep the same type and logo layout across your product range.

Tips for footwear ads on Meta

The 4:5 portrait size takes the most screen space in the Facebook and Instagram feeds, so it is the default choice for feed placements. Keep the headline in the top third, where it is seen before the caption expands. Add a 9:16 version for Stories and Reels and let Advantage+ placements pick. Primary text should stay under 125 characters so it shows without the 'more' cut-off, and the CTA should be Shop Now.

About this creative

A portrait feed ad for the Merrell SpeedARC Matis. Shot from a low angle on a grassy, rocky ridge, the image catches a hiker mid-jump with both feet off the ground. The hiker wears a black jacket and wide black trousers, a black beanie, rings and orange backpack straps, and is leaning forward with confidence. On the feet are beige SpeedARC Matis trail shoes with chunky, rounded, cushioned soles and white socks. One shoe is stretched forward at the left, the other hovers just above the rock at center right, both clearly visible against the sky. A deep, clear blue sky fills most of the frame, with dark rock and grass along the bottom. 'SpeedARC Matis' is set in large white sans serif over two lines in the top left. The white Merrell M sits bottom left and the MERRELL wordmark bottom right.

Meta ad · 338 × 600 · Footwear

Merrell SpeedARC Matis Ad: Mid-Air Hiker Lifestyle

This Merrell SpeedARC Matis portrait ad captures a hiker jumping across a ridge, feet in the air in chunky beige trail shoes against a deep blue sky. It is a 4:5 Meta feed creative that shows how a mid-air moment can communicate lightness and cushioning without words.

Added 11 Oct 2026