Key takeaways
- Format: First-person testimonial shown as a billboard mockup
- Best for: Men's underwear and body-positive apparel brands
- Hook: A named plus-size man owning a giant city billboard
- Reuse it: Put a named customer and their quote on a billboard mockup for social ads
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Rare representation
Body-positive ads for men are still uncommon, so a plus-size man in underwear stands out immediately in the feed.
- 02
A real name builds trust
Adding “Daniel Agyemang” turns the slogan into a personal testimonial, making it feel authentic rather than written by a marketing team.
- 03
Billboard scale adds prestige
Showing the ad on a building implies a big, confident campaign and makes the creative feel like news.
- 04
A short, powerful mantra
Two parallel five-word sentences are easy to read at a glance and easy to remember.
Full creative breakdown
Who this ad targets
Men aged roughly 25–50 who wear larger sizes and rarely see bodies like theirs in underwear or fashion advertising. They want comfortable, well-fitting basics and appreciate brands that treat them with respect rather than hiding them. The message also reaches partners and family members who buy underwear as gifts, and progressive shoppers who support inclusive brands. They respond to authentic stories, named people and confident, non-ironic messaging.
Copywriting analysis
The copy is a two-line mantra: “My body is my own. My truth is my power.” The parallel structure, starting each sentence with “My”, gives it rhythm and makes it feel like a personal declaration. Placing the model's name on the billboard turns the line into a quote, so the brand borrows his voice instead of speaking for him. The language is about ownership and power, which reframes men's body image away from fitness and towards self-acceptance. There is no product name or offer, but the URL in the corner gives a clear next step for interested viewers.
Visual design
The billboard is framed by real architecture, with red brick, fire escapes and spotlights adding context and scale. Inside the billboard, the black-and-white photo contrasts with the colourful street, pulling attention straight to it. The model sits centrally in a symmetrical, grounded pose that signals stability. Bold white condensed type crosses his torso at eye level. Name, URL and brand sit in the corners, keeping the centre clean.
How to adapt this template for your brand
- Photograph a real customer or ambassador in your product with a calm, confident pose and a simple background.
- Write a short, first-person mantra in two parallel sentences and set it in bold condensed capitals.
- Add the person's name to the creative so the line reads as their own testimonial.
- Place the finished design onto a realistic billboard or building mockup to add scale.
- Include your URL and brand name in the corners and keep the centre focused on the person and the quote.
Tips for plus-size fashion ads on Meta
On Meta, billboard mockups work well in Feed because they look like editorial or news content; crop to 4:5 to give the billboard more space. Make sure you have the model's written consent to use his name. Underwear ads face strict review, so keep the pose neutral. On Google Demand Gen, test the flat billboard design without the surrounding street, since smaller placements shrink the text.
About this creative
This creative shows a huge black-and-white billboard on the side of a red-brick city building with fire escapes, under a clear blue sky. On the billboard, a plus-size man with a full beard sits facing the camera in fitted boxer briefs and an unbuttoned dark shirt, hands resting on his thighs and a calm, self-assured expression. Across his chest, bold white condensed capitals read “MY BODY IS MY OWN. MY TRUTH IS MY POWER.” His name, “DANIEL AGYEMANG”, appears in the top-right corner, framing the line as his personal statement. The website “THEAUTHENTICITY.COM” sits bottom left and the brand name “THE AUTHENTICITY COLLECTIVE” bottom right. The street scene below, with a café, trees, cars and pedestrians, makes the billboard feel real and public. Presenting the ad as an out-of-home placement adds scale and boldness, suggesting the brand is proud to put real bodies in the biggest possible space.
Meta ad · 1200 × 1200 · Plus-Size Fashion
Men's Underwear Ad Example: “My Body Is My Own”
This square creative shows a giant black-and-white billboard on a city building, featuring a plus-size man in boxer briefs and an open shirt with a bold first-person quote. It is a strong reference for men's underwear and body-positive brands that want to use named, real-person testimonials and an out-of-home look in social ads.
Added
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Details
Ad copy
Primary text
My body is my own. My truth is my power. Meet Daniel Agyemang, one of the real men behind The Authenticity Collective: underwear made for bodies that don't need permission. Shop the collection at theauthenticity.com.
Description
Men's underwear for every body
On-image text
MY BODY IS MY OWN. MY TRUTH IS MY POWER. / DANIEL AGYEMANG / THEAUTHENTICITY.COM / THE AUTHENTICITY COLLECTIVE
Headline ideas for this template
- 1Underwear for Real Men
- 2Own Your Body, Own Your Comfort
- 3Made for Every Body
- 4Comfort That Fits You
- 5Your Body, Your Rules
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
