Key takeaways
- Format: Single-model lifestyle shot with minimal editorial copy.
- Best for: Premium underwear, loungewear and men's basics brands.
- Hook: Direct eye contact and a bold pose stop the scroll instantly.
- Reuse it: Shoot your hero product on a model against a plain sunlit wall and keep copy to two lines.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Eye contact creates connection
The model looks straight into the camera, which grabs attention in a feed. The confident pose sells the feeling of wearing the product.
- 02
Hard light, premium mood
Harsh sun and crisp shadows give an editorial, high-fashion feel. It looks like a campaign shoot rather than a catalogue image.
- 03
Two-part benefit headline
Defined by Style speaks to looks while Built for Comfort speaks to feel. The parallel structure covers both buying reasons in six words.
- 04
Logo on the product
The EQ waistband puts branding exactly where the viewer's eye lands. It reinforces recall without adding clutter to the layout.
Full creative breakdown
Who this ad targets
This ad targets style-conscious men aged roughly 22 to 45 who care about fit and fabric and are willing to pay more for basics. It also reaches partners and gift buyers who shop for men's essentials. The aspirational physique and fashion styling appeal to gym-goers and fashion followers on Instagram and TikTok. The word premium signals that the brand competes on quality, not discounts, so the audience is less price-driven.
Copywriting analysis
The copy uses a parallel two-sentence structure: Defined by Style. Built for Comfort. Each sentence starts with a past participle and ends with a single benefit, which makes it rhythmic and easy to remember. Style and comfort are the two main reasons men buy underwear, so the line covers both without listing features. Premium Essentials repositions basics as something worth investing in. The word defined also nods to the model's physique, a subtle double meaning. There is no CTA on the image, which keeps the editorial feel but means the ad copy and button must carry the conversion. Adding a fabric claim or offer in the primary text would help mid-funnel performance.
Visual design
The composition is centred on the model, framed from head to upper thigh so the product sits in the lower third. A textured white wall fills the background, with sharp shadows to the left. Text is right-aligned in the negative space beside the model: brand name top right, headline and sub-line mid to lower right. Thin and regular black sans-serif type keeps a minimal, upscale tone. The palette is limited to white, skin tones and charcoal.
How to adapt this template for your brand
- Shoot your hero product on a model against a plain, sunlit wall to get strong natural shadows.
- Keep the brand name in thin, wide-spaced capitals in one corner.
- Write a two-part headline that pairs a look benefit with a feel benefit.
- Make sure your logo is visible on the product itself, like a printed waistband.
- Add a Shop Now button or a small offer line if you use it for conversion campaigns.
Tips for underwear ads on Meta
On Meta, check the image against current policy for underwear ads, avoid tight crops on the body and keep the focus on the product. Use the square for Feed and a 4:5 crop for more screen space. On TikTok, turn the shot into a short video of the model moving to show stretch and fit. Test a version with a fabric claim such as soft cotton stretch to see if it lifts click-through rate.
About this creative
This square ad for Equinox Men is a classic fashion-campaign shot. A dark-haired, bearded male model leans back against a textured white wall, arms spread wide, wearing only charcoal boxer briefs and a thin chain necklace. Strong midday sunlight casts a crisp shadow of his body across the wall, adding depth and a summery, editorial mood. The grey waistband carries a small EQ logo, which is the only product branding on the garment. The brand name Equinox Men sits top right in a thin, wide-tracked sans-serif. On the right side, the headline Defined by Style. Built for Comfort. is set in a clean black typeface, followed by the smaller line Premium Essentials. There is no button, price or offer on the image. The whiteness of the wall and the generous negative space make the creative feel calm, premium and closer to a magazine page than a typical performance ad.
Meta ad · 1200 × 1200 · Underwear
Men's Underwear Ad Template: Defined by Style
This men's underwear ad template from Equinox Men uses a lifestyle format with a confident model in charcoal trunks against a sunlit white wall. Minimal copy positions the range as premium essentials. Use it for underwear, loungewear, activewear or men's grooming brands that want an aspirational, fashion-led look.
Added
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Details
Ad copy
Primary text
Premium essentials designed to move with you. Soft stretch fabric, a clean branded waistband and a fit that stays put from morning to night. Upgrade your basics with Equinox Men.
Description
Premium men's trunks with all-day comfort.
On-image text
EQUINOX MEN | Defined by Style. Built for Comfort. | Premium Essentials. | EQ (on waistband)
Headline ideas for this template
- 1Defined by Style. Built for Comfort.
- 2The Essentials You'll Reach for First
- 3Premium Basics, Zero Compromise
- 4Comfort That Moves With You
- 5Upgrade Your Everyday Essentials
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
