Key takeaways
- Format: Single subject split down the middle into before and after.
- Best for: Treatment and repair products with a clear visible improvement.
- Hook: The ridged left half mirrors the viewer's own nail problem.
- Reuse it: Split one subject into two halves, label them with dates and add a results headline.
Available sizes
What is a before and after ad?
A before and after ad shows the same subject in two states side by side, so the result of using the product is visible at a glance. It's common in skincare, cleaning, fitness and home improvement, but claims shown must be realistic and typical to stay within ad platform policies.
See all before / after ads →Why this before / after ad works
- 01
Same nail, no doubt
Splitting one nail removes any suspicion that two different people or angles were used, which makes the result more believable.
- 02
Problem-aware hook
Visible ridges are a very common complaint, so viewers instantly recognise their own nails in the left half.
- 03
Social proof at scale
Over 100 000 diagnostics suggests expertise and data behind the product, adding authority to the visual claim.
- 04
Clear time frame
Day 1 and day 14 set a short, specific expectation that feels achievable and motivates people to start.
Full creative breakdown
Who this ad targets
Women aged roughly 25–60 with weak, ridged, peeling or brittle nails, often after years of gel, acrylics or harsh removal. They are problem-aware and searching for a fix rather than a colour, and they respond to evidence, results and expertise. The mention of 100,000 diagnostics also appeals to people who like a personalised, almost clinical approach to beauty and trust brands that back claims with data instead of glossy promises.
Copywriting analysis
The headline RESTORES NAIL KERATIN is benefit-led and a little scientific: it names the mechanism, keratin, rather than a vague promise like stronger nails, which appeals to ingredient-savvy shoppers. The subline Over 100 000 diagnostics completed. adds social proof and expertise, hinting at Manucurist's nail diagnosis service. The pill labels DAY 01 and DAY 14 turn the image into a mini case study with a clear timeline. There is no product name on the image, which keeps it feeling like evidence rather than advertising, but it makes the primary text and headline essential for telling viewers what to buy.
Visual design
A single fingertip sits centred on a clean white background, cut in half by a thin vertical line. The left side has cooler, flatter lighting that emphasises ridges, while the right side looks warmer, pinker and glossier. Small grey pill labels above each half mark the timeline. Bold black capitals at the top create strong contrast, and a soft shadow behind the finger adds depth. The minimal clinical styling builds trust.
How to adapt this template for your brand
- Photograph the same subject before and after treatment from exactly the same angle.
- Combine the two photos into one image split down the middle with a thin line.
- Add small date or time labels above each half.
- Write a headline that names the specific result or mechanism.
- Add a social-proof line such as number of customers, tests or reviews.
Tips for beauty ads on Meta
Built for Meta Stories and Reels at 9:16, so keep the headline and labels inside the safe zone, clear of the top 14% and bottom 20% where interface elements sit. Make sure the before/after claim complies with Meta's health and beauty ad policies, and keep the primary text factual. For Feed placements, crop to 4:5 and keep the key visual centred. Retarget product page visitors and test the creative against a single close-up variant.
About this creative
This vertical Manucurist ad sells a nail repair treatment with one of the most direct before/after formats possible: a single nail split down the middle. A fingertip fills the centre of the frame, and a thin white vertical line divides it into two halves. The left half, labelled DAY 01, shows a pale, dull nail with clear vertical ridges and an uneven surface. The right half, labelled DAY 14, shows the same nail smooth, glossy and healthy pink, with a neat white tip. Small rounded pill labels sit above each side. The headline RESTORES NAIL KERATIN runs across the top in bold black capitals, followed by the social-proof line Over 100 000 diagnostics completed. The background is plain white with a soft shadow of the finger. There is no logo or product shot. The ad focuses entirely on the problem and the result, which speaks directly to people frustrated with damaged nails.
Meta ad · 338 × 600 · Beauty
Manucurist Restores Nail Keratin Before/After Ad Template
This Manucurist ad promotes a nail care treatment that restores keratin using a single nail split down the middle: ridged and dull on day 1, smooth and healthy on day 14. It is a vertical 9:16 Meta creative and a powerful template for treatment products that need clear proof of results.
Added
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Details
Ad copy
Primary text
Ridged, weak or peeling nails? In just 14 days, our nail care treatment helps restore keratin for visibly smoother, healthier nails. Backed by more than 100,000 nail diagnostics. See the difference for yourself.
Description
Nail care that restores keratin
On-image text
RESTORES NAIL KERATIN | Over 100 000 diagnostics completed. | DAY 01 | DAY 14
Headline ideas for this template
- 1Ridged nails? See day 14.
- 2Smoother nails in two weeks
- 3Repair your nails from the keratin up
- 4Trusted by 100,000 nail diagnostics
- 5From damaged to healthy in 14 days
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
