Key takeaways
- Format: Teacher portrait in aura + numbered promise
- Best for: Free masterclasses on wellness and spirituality
- Hook: '4 powerful energy techniques'
- Reuse it: Change the number and topic for any skill
Available sizes
What is a listicle ad?
A listicle ad presents the product's benefits or reasons to buy as a short numbered list, like an article headline ("5 reasons…"). The list format is easy to scan in a feed and lets one creative answer several objections at once.
See all listicle ads →Why this listicle ad works
- 01
Numbers create structure
'4 techniques' makes the outcome feel specific and achievable.
- 02
Mood through color
The pastel aura instantly communicates energy and calm.
- 03
Approachable expert
A warm smile and open pose reduce skepticism.
- 04
Free, labelled clearly
The yellow pill makes the no-cost offer impossible to miss.
Full creative breakdown
Who this ad targets
This ad targets adults aged 28–60, mostly women, interested in spirituality, energy healing, meditation and self-development. They follow Mindvalley, wellness creators and mindfulness content and look for clarity, balance and personal transformation. The free masterclass is a top-of-funnel offer that collects registrations before inviting attendees into paid Mindvalley Quests and memberships.
Copywriting analysis
The headline follows a proven formula: transformation ('Transform your life') + number ('4') + adjective ('powerful') + topic ('energy techniques'). The subline turns jargon into outcomes, promising clarity and balance. Naming Jeffrey Allen adds authority. 'Free masterclass' frames the event as valuable education, not a webinar pitch. The language is aspirational but concrete thanks to the number.
Visual design
Centered portrait with arms crossed against a soft pastel aura gradient. Text block sits mid-frame over the torso: bold white headline, lighter body, small name and a yellow pill. White Mindvalley logo bottom center. The soft palette and glowing light create a calm, uplifting mood.
How to adapt this template for your brand
- Photograph your teacher smiling with an open or confident pose
- Add a soft gradient background matching your topic's mood
- Write: Transform your [X] with [number] [adjective] [techniques]
- Add one line of benefit and the teacher's name
- Highlight 'Free masterclass' in a bright pill
Tips for life coaching ads on Meta
Designed for Instagram and Facebook Stories and Reels. Keep text in the middle third, clear of the top and bottom overlays. Crop to 4:5 for feed by trimming the aura. Use the 'Sign Up' button and a short registration page. Test different numbers (3, 4, 7) and topic angles to find what resonates.
About this creative
This 9:16 story creative surrounds a smiling, curly-haired teacher with arms crossed in a dreamy aura of pastel blue, green, yellow and pink, like a glowing energy field. The ethereal background immediately signals spirituality and wellbeing. Over his torso, bold white text promises: 'Transform your life with 4 powerful energy techniques'. A smaller paragraph explains the benefit: harnessing your energy body for lasting clarity and balance. His name, Jeffrey Allen, follows in small bold type for credibility. A yellow pill labelled 'Free masterclass' highlights the offer, and the white Mindvalley logo sits at the bottom center. The specific number '4' makes an abstract practice feel structured and learnable. The friendly expression and relaxed pose make the teacher approachable, countering skepticism about energy work. The layout follows Mindvalley's recognisable masterclass style, designed to fill free webinars that then sell paid programmes.
Meta ad · 338 × 600 · Life Coaching
Life Coaching Ad Template: Free Masterclass With a Numbered Promise
This vertical Mindvalley story ad invites viewers to a free masterclass with Jeffrey Allen on four energy techniques. A smiling teacher stands within a dreamy pastel aura with clean white text. Use it as a template for spiritual, wellness or coaching webinars led by a single teacher.
Added
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Details
Ad copy
Primary text
Discover 4 powerful energy techniques to bring more clarity and balance into your life. Join Jeffrey Allen's free masterclass on Mindvalley.
Description
Free masterclass with Jeffrey Allen
On-image text
Transform your life with 4 powerful energy techniques. Harness the power of your energy body and fine-tune your physical world for lasting clarity and balance. Jeffrey Allen. Free masterclass
Headline ideas for this template
- 14 energy techniques to transform your life
- 2Free masterclass: find clarity and balance
- 3Unlock the power of your energy body
- 4Feel more balanced in 4 simple steps
- 5Learn energy work for free
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
