Key takeaways
- Format: Lifestyle treatment shot with a single trust-based claim in a branded pill.
- Best for: Clinics and service brands building credibility with first-time customers.
- Hook: A visibly happy patient mid-treatment removes fear of pain.
- Reuse it: Swap in your years in business or patient count inside the pink pill.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Real treatment moment
Showing the laser actually touching the skin makes the service tangible. Viewers instantly understand what they are buying.
- 02
Smile beats objections
Pain and discomfort are the main fears around laser hair removal. A relaxed, laughing patient answers that objection without a single word.
- 03
Longevity as proof
Twenty years in business is an easy-to-grasp trust signal. It reassures people who worry about choosing a clinic for a medical-style procedure.
- 04
Brand colour does the work
The pink pill is the only saturated element in the frame. It pulls the eye straight to the message and builds brand recognition.
Full creative breakdown
Who this ad targets
The ad targets women roughly 20 to 40 who shave or wax regularly and are curious about a permanent alternative but hesitant about pain, safety or choosing the right provider. The smiling patient speaks to people with diverse skin tones, signalling that the treatment is suitable for them. It works best in prospecting and early-funnel audiences in the US who are interested in beauty, self-care and grooming, as well as retargeting people who visited a hair removal page but did not book.
Copywriting analysis
The copy is intentionally minimal: one line, six words, no offer. 20 Years Of Care You Can Trust leads with a hard number, which is more believable than a vague claim like experienced or trusted. The word care shifts the tone away from a cosmetic transaction toward a caring, medical-grade relationship, while You Can Trust speaks directly to the viewer's main worry. Title case and short phrasing make it readable in under two seconds, which suits fast-scrolling Stories. Because there is no price or promotion, the ad leaves the conversion job to the primary text and CTA, making it ideal for brand awareness or as the first frame in a sequence before an offer creative.
Visual design
The composition is portrait and photo-led, with the subject's face in the upper third and the treatment area roughly in the centre. Bright, soft lighting and a white towel keep the palette clean and clinical without feeling cold. The white serif LaserAway wordmark sits directly over the image, and the hot pink rounded pill underneath creates a clear focal point. Text sits in the safe zone away from top and bottom Story UI, and the protective glasses add authenticity.
How to adapt this template for your brand
- Photograph a real customer mid-treatment in a bright, clean setting, making sure they look relaxed and happy.
- Choose one credibility claim you can prove, such as years in business, number of treatments or ratings.
- Place your logo above a rounded pill in your brand colour and write the claim in five to seven words.
- Keep text in the centre of a 9:16 frame so Story buttons and profile info do not cover it.
- Pair the creative with a follow-up offer ad in retargeting to convert the trust you have built.
Tips for hair removal ads on Meta
Built for Meta Stories and Reels, this format works best full-screen at 1080×1920 with the message kept in the central safe area. Use it in broad prospecting campaigns with a Book Now or Learn More CTA, and let Advantage+ placements extend it to Feed with a 4:5 crop. Because it carries no offer, it pairs well with a sequenced retargeting ad showing a discount or free first treatment. Health-related targeting is restricted on Meta, so lean on interest and lookalike audiences.
About this creative
This vertical story creative from LaserAway shows a young woman lying back in a clinic chair, arm raised above her head, while a gloved clinician treats her underarm with a laser hair removal handpiece. She wears dark protective eyewear, large gold hoop earrings and a white towel wrapped around her chest, and she is smiling broadly, which signals comfort and confidence rather than pain. The background is soft and bright, keeping attention on her face and the treatment area. Across the lower middle of the frame sits the white LaserAway wordmark, and directly below it a bold pink pill-shaped button carries the message 20 Years Of Care You Can Trust in white text. There is no price, offer or product detail; the ad works purely on emotion and credibility. The pink accent ties into the brand palette and draws the eye to the trust claim, while the real treatment moment proves the service is happening to real people.
Meta ad · 338 × 600 · Hair Removal
LaserAway Laser Hair Removal Ad: 20 Years Of Care You Can Trust
This LaserAway lifestyle story ad promotes underarm laser hair removal with a relaxed, smiling patient and a simple trust message. The vertical format suits Meta Stories and Reels. Use it as a template when you want to reassure first-time clinic customers that a treatment is safe, comfortable and delivered by an experienced provider.
Added
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Details
Ad copy
Primary text
Say goodbye to razors and ingrown hairs. For 20 years, LaserAway has delivered safe, effective laser hair removal performed by trained clinicians. Book your consultation today.
Description
20 years of aesthetic care
On-image text
LaserAway | 20 Years Of Care You Can Trust
Headline ideas for this template
- 1Smooth Skin, Backed By 20 Years Of Care
- 2Ditch The Razor For Good
- 3Laser Hair Removal That Feels Easy
- 4Millions Of Treatments, One Trusted Name
- 5Your Last Shave Starts Here
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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