Key takeaways
- Format: Two-tone layout: offer headline on top, phone UI in a lifestyle scene below.
- Best for: Subscription apps and e-learning platforms running a discount.
- Hook: The ellipsis in 'with Babbel...' builds a pause before revealing 50% off.
- Reuse it: Show a real in-app screen with progress and a relatable lesson topic.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Clear value, clear offer
The headline sells flexibility and the button-style label sells the discount, so both reasons to act are covered.
- 02
Product preview
The phone screen shows personalised greetings, goals and lesson topics, demonstrating the experience before download.
- 03
Relatable lesson topic
'Discuss your favorite books' shows practical, conversation-based learning rather than drills.
- 04
Strong brand colour
The orange-tinted scene and logo make the ad instantly recognisable as Babbel.
Full creative breakdown
Who this ad targets
Adults aged 25–55 who want to learn a new language for travel, career, relocation or personal growth but have busy schedules. They prefer structured, practical lessons over gamified apps and are willing to pay for a subscription when there's a good deal. The intermediate French lesson suggests the ad also targets lapsed learners wanting to progress beyond basics. Interest targeting around travel, culture and self-improvement fits well.
Copywriting analysis
'Learn at your own pace' addresses the main objection to learning a language – lack of time – by promising flexibility. The ellipsis after 'Babbel' creates a pause that leads into 'we'll give you', a friendly, conversational phrase that sounds like a gift rather than a hard sell. '50% OFF' is presented as a button, making it the most clickable-looking element. The in-app text adds proof: 'Hello, David' shows personalisation, '3/7 activities' shows progress, and the lesson title shows real-life usefulness.
Visual design
The canvas is split horizontally: a mint-green top for the message and an orange duotone photo below for context. A navy serif headline adds an editorial, trustworthy tone, and the navy pill label mimics a button. The phone sits centred and upright, bridging both halves, with a white UI that pops against the orange room. The mid-century interior adds warmth and suggests a calm, at-home learning moment.
How to adapt this template for your brand
- Write a headline that removes your audience's biggest barrier, such as time or difficulty.
- Lead into your offer with a conversational phrase and show it as a button.
- Mock up a real app screen showing personalisation and progress.
- Place the phone in a lifestyle setting tinted with your brand colour.
- Split the canvas into a message zone and a product zone for clarity.
Tips for education & e-learning ads on Meta
On Meta, use it for app install or subscription campaigns and mention the language options and deadline in the primary text. Localise the in-app lesson to the target market's popular language, for example Spanish for US audiences. On Google, use it in App campaigns and Demand Gen, and pair it with search ads for 'learn French online'. Test the offer level and the lesson topic shown on screen.
About this creative
A square subscription offer ad for Babbel. The top half is a mint-green panel with the orange Babbel logo, a large navy serif headline 'Learn at your own pace with Babbel...', a smaller line 'we'll give you' and a bold navy button-style label '50% OFF'. The ellipsis builds anticipation into the offer. The bottom half is a monochrome orange-tinted photo of a mid-century living room with wooden shelves, potted plants, a sideboard and a writing desk. A smartphone stands in the centre, its screen showing the Babbel app: 'Hello, David', a weekly goals bar at 3 of 7 activities, 'Intermediate French' and 'Lesson 12: Discuss your favorite books' with a line illustration of an open book and glasses. The UI shows personalisation, progress tracking and real-world conversation topics. The warm orange matches Babbel's brand, and the cosy home setting reinforces flexible, self-paced learning.
Meta ad · 1200 × 1200 · Education & E-learning
Language App Ad Template: Babbel 50% Off Offer
This square e-learning ad from Babbel combines a 50% off offer with a phone mock-up showing an intermediate French lesson and weekly goal progress. The two-tone layout separates message from product, and the cosy orange room signals learning at home. It is a clean template for subscription apps running a discount.
Added
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Details
Ad copy
Primary text
Learn a new language in just 10–15 minutes a day, on your schedule. Start today with Babbel and get 50% off your subscription.
Description
Learn a language at your own pace.
On-image text
+Babbel. Learn at your own pace with Babbel... we'll give you 50% OFF. Hello, David. Weekly goals 3/7 activities. Intermediate French. Lesson 12: Discuss your favorite books.
Headline ideas for this template
- 1Speak a new language in 15 minutes a day.
- 2Your pace. Your language. Half the price.
- 3Start speaking French – 50% off today.
- 4Real conversations, from lesson one.
- 5Learn on your schedule, save 50%.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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