Key takeaways
- Format: Landscape app banner with model on left and feature pills on right.
- Best for: Free health, tracker and utility apps competing on simplicity and privacy.
- Hook: Start fasting today with zero ads and no sign up.
- Reuse it: Replace the pills with your two strongest friction-removing features.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Objection-busting feature pills
Zero Ads and No Sign Up address the two main frustrations with free apps. They differentiate the app from crowded competitors without any long explanation.
- 02
Keyword-led headline
The large Intermittent Fasting headline matches what users search for in the app store. It confirms relevance instantly and supports store search visibility.
- 03
Happy, healthy role model
The smiling woman with water shows fasting as easy and energising, not painful. It reduces the fear of hunger that keeps beginners from starting.
- 04
Complementary color contrast
The red shirt pops against the blue background and pulls attention to the model. White text on blue stays highly readable even at thumbnail size.
Full creative breakdown
Who this ad targets
This ad targets fasting beginners and casual health improvers, mostly adults 20–45, who search the app store for a simple intermittent fasting tracker. They are privacy-aware and tired of apps that require accounts, paywalls or constant ads. They want to start immediately with minimal commitment. The sporty but approachable model suggests an audience interested in light fitness, weight management and healthy habits rather than extreme diets or biohacking.
Copywriting analysis
The copy uses three layers. Start Fasting Today is an action-oriented opener with urgency and a low barrier, implying no preparation is needed. Intermittent Fasting is the dominant keyword, aligned with app store search intent, so the banner works for both relevance and conversion. The two pills, Zero Ads and No Sign Up, are negative-framed benefits: they tell users what they will not have to deal with. This framing is powerful in a category full of freemium apps with heavy ads and forced registration. The copy contains no health claims, which keeps it compliant with store and ad policies. A weakness is the missing brand name, which limits recall after install.
Visual design
The layout splits roughly 40/60, with the model cut out on the left and text right-aligned on the right. A flat royal-blue background keeps focus on the person and the words. Rounded, friendly sans-serif type in white creates clear hierarchy through size. Dark navy pills add structure and make the features look like tappable UI elements. Red and blue create energetic contrast while staying clean and app-like.
How to adapt this template for your brand
- Pick your app's main search keyword and set it as the largest headline.
- Add a short action line above it, such as Start Today or Try It Free.
- Choose two features that remove friction or objections and place them in pill badges.
- Use a cut-out photo of a happy person using a relevant prop on a single bold background color.
- Add your logo or app name in a corner so the banner also builds brand recall.
Tips for fasting ads on Google
This size fits the Google Play feature graphic (1024×500), so keep key text away from edges where store UI may overlay. For Google App campaigns, upload square and portrait variants with the same pills so assets combine well. Test variants that swap No Sign Up for Free Forever. On Meta, recrop to 1:1 or 4:5, move the text below the model and add the app name for better recall in the feed.
About this creative
This landscape creative promotes an intermittent fasting app and appears designed as a Google Play feature graphic or display banner. The entire background is a saturated royal blue. On the left, a smiling young woman with blonde hair in a ponytail wears a navy baseball cap and a red V-neck sports shirt. She holds an open plastic bottle of water toward the camera, a subtle cue that fasting means drinking water and that she feels energised rather than hungry. On the right, white rounded sans-serif text stacks into a clear hierarchy: a small line, Start Fasting Today, then a large two-line headline, Intermittent Fasting. Below sit two dark navy pill-shaped badges with white uppercase text: ZERO ADS and NO SIGN UP. These badges act as feature callouts that answer the two biggest objections people have about free health apps. The composition is simple, friendly and readable at small sizes.
Google ad · 338 × 600 · Fasting
Intermittent Fasting App Ad: Feature Callouts
This intermittent fasting app ad uses a bold blue background, a smiling sporty model holding water and two pill-shaped feature callouts: Zero Ads and No Sign Up. Built as a landscape app store banner, it is a clean template for promoting health, tracking or productivity apps where low friction is the main selling point.
Added
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Details
Ad copy
Primary text
Start intermittent fasting today with a simple, free fasting tracker. No ads, no account, no sign up. Just open the app, pick your fasting window and start your timer.
Description
Simple intermittent fasting tracker. Free, private and ad-free.
On-image text
Start Fasting Today | Intermittent Fasting | ZERO ADS | NO SIGN UP
Headline ideas for this template
- 1Your Fasting Timer, Without the Ads
- 2Start Intermittent Fasting in One Tap
- 3No Account. No Ads. Just Fasting.
- 4The Simplest Fasting Tracker You'll Use
- 516:8 Fasting Made Easy – Start Free
