Key takeaways
- Format: First-person before/after stats with a chart and quiz CTA.
- Best for: Weight loss, fasting and diet apps using quiz-based onboarding funnels.
- Hook: It didn't work for me until I started doing it right.
- Reuse it: Swap in your own stats and chart, keep the confession and test CTA.
Available sizes
What is a before and after ad?
A before and after ad shows the same subject in two states side by side, so the result of using the product is visible at a glance. It's common in skincare, cleaning, fitness and home improvement, but claims shown must be realistic and typical to stay within ad platform policies.
See all before / after ads →Why this before / after ad works
- 01
Relatable failure-to-success hook
Admitting fasting did not work at first mirrors the viewer's own experience. It positions the app as the missing piece rather than another generic diet.
- 02
Concrete, personal numbers
Current weight, goal and sleep make the story feel real and specific. Viewers instinctively compare their own numbers, which pulls them in.
- 03
Chart that invites self-checking
The height-weight table makes people look for their own row and column. That interaction stops the scroll and primes them for a personalised test.
- 04
Low-commitment quiz CTA
Take a Test feels like curiosity, not a purchase. It moves users into an onboarding funnel where personalisation builds commitment before the paywall.
Full creative breakdown
Who this ad targets
This ad targets adults, especially women aged roughly 25–55, who have already tried intermittent fasting or other diets without lasting results. They know the basics but feel they are doing something wrong. They respond to personalisation, numbers and plans tailored to their body. The metric units point to European and international audiences. The quiz CTA suits people in research mode who are not ready to buy but are curious about what plan would fit them.
Copywriting analysis
The headline uses a proven direct-response structure: name the topic in caps, then add a first-person confession. didn't work for me until I started doing it right implies there is a right way the reader does not know yet, creating an open loop. The stat labels are plain and functional, so the numbers carry the story. The -12 kg bar frames a result without an explicit promise. Take a Test is low-friction and curiosity-driven, a strong fit for quiz funnels. Note that Meta restricts weight loss ads and before/after framing, so targeting must be 18+ and wording should avoid implying the viewer has a body issue.
Visual design
The design is intentionally plain and native, resembling a notes screenshot or worksheet rather than a polished ad. A soft yellow background, black heavy sans-serif headings and pink accent blocks create a friendly, approachable palette. Simple line icons organise the stats. The dense chart adds visual texture and credibility. A full-width pink button anchors the bottom and makes the next step unmistakable.
How to adapt this template for your brand
- Write a two-part headline: the topic in caps plus a first-person didn't work until line.
- Add three relevant personal stats with icons, such as starting point, goal and one habit.
- Show the gap or result in a highlighted bar with a simple icon.
- Include a chart or table your audience will scan to find themselves.
- End with a full-width button using a low-commitment CTA like Take a Test or Find My Plan.
Tips for fasting ads on Meta
On Meta, run this in 1:1 and 4:5 feed placements and send traffic to a mobile quiz funnel. Weight loss ads must target 18+ and avoid negative self-perception, so test softer variants of the -12 kg element. Use the Learn More or Sign Up button to match the quiz. Lo-fi creatives like this often beat polished designs in feed, so test it against UGC versions.
About this creative
This square creative uses a pale butter-yellow background and a deliberately lo-fi, infographic look. At the top, a heavy black headline reads INTERMITTENT FASTING, followed by a smaller first-person line: didn't work for me until I started doing it right. Below, three rows with simple line icons list personal stats: current weight 86 kg, goal 74 kg and hours of sleep 7 hours. On the right, an outlined cupcake icon sits above a pink bar showing -12 kg, framing the result as the gap between current and goal weight. The middle of the ad is a dense height-versus-weight chart, with centimetres down the left and kilograms across the top, filled with BMI-style values and pink header cells. It looks like a tool rather than an ad. At the bottom, a wide pink button with bold black text says TAKE A TEST, inviting users into an onboarding quiz.
Meta ad · 338 × 600 · Fasting
Intermittent Fasting Before/After Quiz Ad
This intermittent fasting ad mixes a first-person confession headline with personal stats, a weight goal and a BMI-style chart. Ending with a Take a Test button, it is a classic quiz-funnel creative for fasting and weight loss apps, and a useful template for any product that sells a personalised plan through an onboarding quiz.
Added
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Details
Ad copy
Primary text
I tried intermittent fasting three times and gave up every time. Then I found a plan built around my weight, goal and sleep. Find your personal fasting plan in 1 minute. Take the test 👇
Description
Take the 1-minute test and get your personal fasting plan
On-image text
INTERMITTENT FASTING | didn't work for me until I started doing it right | Current weight: 86 kg | Goal: 74 kg | Hours of sleep: 7 hours | - 12 kg | cm/kg chart (height 134–168 cm vs weight 54–104 kg) | TAKE A TEST
Headline ideas for this template
- 1Why Intermittent Fasting Didn't Work for You
- 2Find Your Personal Fasting Plan in 1 Minute
- 3Fasting Finally Worked When I Changed This
- 4Take the Test: Which Fasting Plan Fits You?
- 5Your Body, Your Fasting Plan – Start the Quiz
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
