Key takeaways
- Format: Offer-led question headline under a candid workplace photo.
- Best for: Government grants, hiring subsidies and B2B financial incentives.
- Hook: A specific money amount framed as a 'What if' question makes the offer feel personal.
- Reuse it: Put your concrete number in a question headline and pair it with a relatable photo of the target user.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Specific number grabs attention
'Up to €9,000' is concrete and valuable, giving employers a clear reason to stop and read.
- 02
'What if' invites imagination
The hypothetical question makes the reader picture what they could do with the money, which feels more engaging than a statement.
- 03
Relatable small business scene
A hybrid meeting with a small team mirrors the everyday reality of SMB employers, making the offer feel relevant.
- 04
Trusted, friendly public branding
The calm blue panel and official Helsinki logo signal credibility, while the wavy edge keeps it approachable.
Full creative breakdown
Who this ad targets
This ad targets small and medium-sized business owners, startup founders, HR managers and entrepreneurs based in Helsinki who are considering hiring but are cautious about the cost. It is especially relevant for growing companies hiring their first or next employee, and for employers open to recruiting jobseekers who qualify for support. The friendly tone also suits non-profits and associations that employ staff in the city.
Copywriting analysis
The headline uses a 'What if' question to frame the subsidy as a possibility for the reader, combining curiosity with a concrete benefit. 'Up to €9,000' is the strongest element, specific enough to feel real while 'up to' manages expectations. The phrase 'support for hiring' is plain and clear, avoiding bureaucratic terms like wage subsidy or grant scheme. The CTA 'Learn more about hiring support' is long but highly descriptive, telling users exactly what they will find, which is useful for a public-sector audience that values clarity over clever wording.
Visual design
The layout splits horizontally: a photo across the top half and a solid light-blue text panel across the bottom. The wavy divider adds personality and softens the government feel. The bold black headline is centred with strong contrast on the pale blue. The white pill CTA sits centred below. The Helsinki logo in the top right corner provides official branding without dominating, while the photo's light blue clothing ties into the panel colour.
How to adapt this template for your brand
- State your offer as a specific amount and frame it in a 'What if you could...' question.
- Choose a candid photo showing your target audience in their real working environment.
- Place the photo in the top half and a solid brand-colour panel with a shaped edge below.
- Set the headline in bold, high-contrast type and centre it on the panel.
- Add a descriptive CTA that tells users exactly what information they will get.
Tips for government ads on Meta
On Meta, use location targeting for Helsinki and surrounding areas, and target small business owners and page admins. Run versions in Finnish, Swedish and English to reach all local employers. On LinkedIn, target company owners, founders and HR roles at companies with under 50 employees in the Helsinki region. Test the euro amount in a larger font size and try a shorter CTA such as 'Check eligibility'.
About this creative
This ad from the City of Helsinki combines a candid workplace photo with a bold offer. The top half shows a modern meeting room: a young woman with long dark hair in a light blue top sits at a table, smiling as she adjusts her glasses. Behind her, a large screen shows two smiling colleagues on a video call, and a whiteboard covered in colourful sticky notes stands to the right. A laptop, notebooks, highlighters, a steel bottle and a coffee cup on the table suggest a busy, collaborative small business. The Helsinki logo, a black outlined speech-bubble crest, sits in the top right corner. The lower half is a soft light-blue panel with a playful wavy top edge. Large black bold text asks, 'What if you could get up to €9,000 support for hiring?' A white pill button below reads 'Learn more about hiring support'. The design feels friendly, trustworthy and approachable, which is ideal for public-sector communication.
Meta ad · 1200 × 1200 · Government
Hiring Subsidy Ad Template: Up to €9,000 Support for Hiring
This City of Helsinki ad promotes a hiring subsidy of up to €9,000 for local employers. A friendly hybrid meeting photo sits above a wavy light-blue panel carrying a bold question headline. Use this offer template for government grants, B2B incentives, funding programmes or any campaign where a specific euro amount is the main hook.
Added
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Details
Ad copy
Primary text
Thinking about hiring but worried about the cost? Helsinki-based employers can get up to €9,000 in support when they hire a new employee. Find out who is eligible and how to apply.
Description
Hiring support for Helsinki employers.
On-image text
Helsinki | What if you could get up to €9,000 support for hiring? | Learn more about hiring support
Headline ideas for this template
- 1Hiring your next employee? Get up to €9,000 support.
- 2Grow your team for less in Helsinki.
- 3Up to €9,000 to help you hire.
- 4Your next hire could come with €9,000 support.
- 5Helsinki helps you hire.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
