Key takeaways
- Format: Seasonal offer story with product, falling items and a discount badge
- Best for: Holiday-specific products and limited-time seasonal discounts
- Hook: A Halloween pun — "A scary good deal" — paired with 25% off
- Reuse it: Add light seasonal decoration and a pun headline to your evergreen product shot
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Holiday pun headline
"A scary good deal" is playful, on-theme and instantly signals a discount.
- 02
Bold discount badge
The big green SAVE 25% circle is the first thing many viewers will see.
- 03
Motion from falling wrappers
Wrappers dropping into the box add energy and show the product's purpose.
- 04
Light seasonal styling
Simple cobwebs and a spider set the mood without hiding the product.
Full creative breakdown
Who this ad targets
This ad targets US families with children who trick-or-treat and end up with piles of candy wrappers, especially parents aged 28–50. It also reaches teachers and schools hosting Halloween parties, and eco-conscious households who want to make the holiday less wasteful. Interest targeting around Halloween, parenting, trick-or-treating and sustainability works well, timed from mid-October to early November.
Copywriting analysis
"A scary good deal" twists a common expression into a Halloween pun, signaling both the theme and the discount in four words. Underlining good deal steers attention to the value. The badge copy SAVE 25% is direct and numeric, which tends to outperform vague discount language. The product label Halloween Treat Wrappers names the exact waste stream. Primary text should acknowledge the post-trick-or-treat wrapper pile with a touch of humor and mention any discount code or end date.
Visual design
The angled box creates a dynamic diagonal from bottom left to top right. Wrappers falling from the top add movement and guide the eye down into the box. Thin green outline shapes and black cobweb illustrations frame the composition without clutter. The large green discount circle sits at the bottom left, balancing the logo at bottom right. The light background keeps the colorful wrappers and kraft box vivid.
How to adapt this template for your brand
- Start with your evergreen product shot.
- Add light seasonal illustrations around the edges.
- Write a holiday pun headline that hints at the deal.
- Place a large circular discount badge with the percentage.
- Run it only during the holiday window and pause it right after.
Tips for recycling ads on Meta
Launch in mid-October and keep it running through the first week of November, when wrapper piles peak. Use Stories and Reels placements and crop to 4:5 for Feed. Make sure the discount code or automatic price is live on the landing page. Retarget past Zero Waste Box buyers, and test the pun headline against a plain "Save 25%" version.
About this creative
This vertical story creative from TerraCycle promotes a seasonal discount on its Halloween Treat Wrappers Zero Waste Box. The background is light grey-white with thin green line shapes and black cobweb illustrations in the top right and bottom left corners, plus a small dangling spider. A tall kraft TerraCycle box with a dark green side panel is shown at an angle, labeled Halloween Treat Wrappers with a small ghost graphic. Colorful candy wrappers in purple, blue, gold and pink rain down from the top of the frame into the open box, creating motion. The headline A scary good deal sits at the top in dark green, with good deal underlined. A large green circle badge on the left reads SAVE 25% in bold white type. The TerraCycle logo sits at the bottom right. The playful spooky decorations make the ad feel festive rather than corporate, and the discount badge gives a clear reason to act.
Meta ad · 338 × 600 · Recycling
Halloween Discount Ad: TerraCycle's Scary Good Deal Story Creative
This vertical TerraCycle ad offers 25% off a Zero Waste Box for Halloween treat wrappers. Candy wrappers rain into the box, framed by cobwebs and a spider. Use this template for seasonal discounts that tie a product directly to a holiday ritual.
Added
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Details
Ad copy
Primary text
Halloween candy is fun — the wrappers, not so much. Save 25% on the TerraCycle Halloween Treat Wrappers Zero Waste Box and recycle every last wrapper after trick-or-treating.
Description
Halloween Treat Wrappers Zero Waste Box
On-image text
A scary good deal | SAVE 25% | RECYCLE | Halloween Treat Wrappers | TERRACYCLE
Headline ideas for this template
- 1Trick or treat, then recycle
- 2Save 25% on your candy wrapper box
- 3Don't let Halloween haunt the landfill
- 4The sweetest deal of the season
- 5Wrappers? We've got a spooky solution
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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