Key takeaways
- Format: Text-only card with layered brand-colour frames
- Best for: Clinical trials needing a compliant, low-design recruitment ad
- Hook: Are you ready to quit smoking cigarettes? – a readiness question
- Reuse it: Keep the framed card; swap headline, study summary, incentive and eligibility
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Readiness question
Asking if you are ready speaks to motivated smokers, the people most likely to enrol and stay in a study.
- 02
Trending treatment
GLP-1 medications are widely discussed, so the mention adds curiosity and perceived innovation.
- 03
Clear incentive
Compensation will be provided gives a concrete reason to act beyond health benefits.
- 04
Upfront eligibility
Age and BMI criteria are visible, which pre-qualifies leads and saves screening time.
Full creative breakdown
Who this ad targets
This ad targets adults aged 21 to 65 in the Los Angeles area who smoke cigarettes, want to quit and have a BMI of 25 or more. It speaks to smokers who may also be concerned about weight gain when quitting, a common barrier, since a GLP-1 medication could address both. People interested in GLP-1 drugs, weight management or paid research opportunities are also likely responders. Location and age targeting with broad interests is the probable setup.
Copywriting analysis
The copy is concise and follows recruitment best practice: a motivating question, a one-sentence study description, a clear action, an incentive and contact details. Bolding GLP-1 and cigarette smoking helps scanners grasp the novelty in a glance. Complete our screening survey sets expectations for the next step. The single line about compensation is understated but effective. Placing eligibility in parentheses near the bottom keeps the top inviting while still being transparent. The IRB footer adds legitimacy. A stronger hook could mention the weight angle explicitly, since many smokers fear gaining weight after quitting.
Visual design
Layered yellow and cardinal frames give a flat, graphic look instantly tied to USC branding without needing photos. The white card ensures maximum contrast for black text. A rounded geometric sans-serif keeps the tone friendly. Generous spacing between short paragraphs makes the text easy to read on mobile. The footer separates institutional and regulatory information from the persuasive message and keeps it clean.
How to adapt this template for your brand
- Create a white text card with two offset outlined frames in your brand colours.
- Write a readiness or yes-or-no question as a large centred headline.
- Summarise the study in one sentence and bold the treatment and condition.
- Add a screening CTA, the incentive and your eligibility criteria.
- Place your logo and IRB or ethics details in a footer strip.
Tips for smoking cessation ads on Meta
On Meta, run in Feed square placements with an Apply Now or Learn More CTA to a short screening survey. Keep primary text aligned with IRB-approved wording. Avoid targeting by weight or health interests; use location and age instead, and let the BMI criterion screen. Test a version mentioning help with weight gain after quitting. Text-heavy images are acceptable, but a tighter headline may improve thumb-stop rate.
About this creative
This square recruitment ad from the University of Southern California is entirely text-based. A white card with a thick gold-yellow border sits offset over a second cardinal-red outlined frame, creating a layered sticky-note effect in USC's signature colours. Inside, a large centred headline asks whether the viewer is ready to quit smoking cigarettes. Below, left-aligned body copy explains that researchers are studying the effects of a GLP-1 weight loss medication on cigarette smoking, with GLP-1 and cigarette smoking in bold. Two short lines invite viewers to complete a screening survey and promise compensation. A smaller centred block gives a contact email and the eligibility criteria: adults aged 21 to 65 with a BMI of 25 or higher. The bottom strip shows the USC seal and wordmark on the left and IRB number with an IRB phone line on the right. It is plain but highly readable, prioritising transparency and trust.
Meta ad · 338 × 600 · Smoking Cessation
GLP-1 Quit-Smoking Study Ad: Clean Text Card Example
This square USC ad recruits adults aged 21 to 65 with a BMI of 25 or more for a paid study on how a GLP-1 weight loss medication affects cigarette smoking. It is a text-only card in USC colours with a question headline. Use it as a template for simple, compliant clinical trial recruitment.
Added
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Details
Ad copy
Primary text
Are you ready to quit smoking cigarettes? USC researchers are studying how a GLP-1 weight loss medication affects cigarette smoking. Adults 21–65 with a BMI of 25+ may qualify, and compensation is provided. Complete our short screening survey today.
Description
Adults 21–65, BMI 25+. Compensation provided.
On-image text
Are you ready to quit smoking cigarettes? | Researchers are conducting a study to examine the effects of a GLP-1 weight loss medication on cigarette smoking. | Complete our screening survey to see if you qualify. | Compensation will be provided. | Any Questions? Contact smokingstudy@usc.edu | (Open to adults age 21-65, with BMI 25+) | USC | IRB #25-00642 | For questions about your rights, please contact the IRB at (323) 442-0114
Headline ideas for this template
- 1Ready to Quit? Join a Paid GLP-1 Study
- 2Can a GLP-1 Medication Help You Quit Smoking?
- 3Get Paid to Help Research a New Way to Quit
- 4Smokers 21–65: See If You Qualify
- 5Quit Smoking Without Worrying About Weight Gain
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
