Key takeaways
- Format: Vertical testimonial with offer band
- Best for: Medical devices, diabetes brands and Medicare audiences
- Hook: “Now my diabetes is in better control.”
- Reuse it: Pair a customer quote with the cost or coverage message your buyers care about
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Relatable testimonial
A first-person quote from someone like the viewer feels more believable than a brand claim.
- 02
Product shown in use
The sensor is visible on her arm, quietly showing how small and wearable it is.
- 03
Price objection removed
“Most Medicare Advantage patients pay $0” tackles cost, the biggest barrier for retirees.
- 04
High-contrast offer band
The bright yellow band separates the offer from the emotional story and pulls the eye down.
Full creative breakdown
Who this ad targets
The ad targets older adults, mostly retirees on Medicare Advantage, who live with diabetes and find finger-stick testing a hassle. The story of Fran, who struggled until her doctor recommended the sensor, mirrors their situation and nudges them to ask their own doctor. It also reaches adult children and caregivers helping a parent manage diabetes, who care about both ease of use and cost.
Copywriting analysis
The copy is built as a short before-and-after story. It opens with Fran’s own words about struggling, introduces the trusted recommender (her doctor), then lands on the emotional benefit: feeling in control and free to enjoy retirement. On the image, the quote is reduced to its most powerful line, with “diabetes” and “better control” set in bold. The coverage claim does the rational selling, and the required safety and coverage disclaimers keep it compliant for a prescription device.
Visual design
The layout splits into two zones: an airy pale-yellow top with the portrait, logo and quote, and a saturated yellow lower band carrying the offer and product shots. The brand’s butterfly logo and yellow palette make it instantly recognisable. The woman looks off-frame with a natural smile, giving an authentic, unposed feel, while the phone and reader images make the technology concrete. Small print sits at the bottom where it doesn’t compete with the message.
How to adapt this template for your brand
- Find a short, genuine customer quote about the main benefit.
- Shoot the customer naturally with the product visible.
- Bold the key words in the quote.
- Add a contrasting band with the price or coverage offer.
- Include required disclaimers in small print at the bottom.
Tips for diabetes care ads on Meta
This 9:16 format suits Instagram and Facebook Stories and Reels; crop a 4:5 version for feeds by trimming the small-print area. Target adults 65+ with interests in diabetes management and Medicare, and test caregivers aged 40–60 as a second audience. Keep disclaimers legible, as health and Medicare ads face stricter review, and send traffic to a page that checks coverage in a few steps.
About this creative
Vertical testimonial image of a smiling older woman outdoors wearing a FreeStyle Libre sensor on her upper arm, on a pale yellow background. A quote reads “Now my diabetes is in better control.” with the Libre 3 Plus logo. A bright yellow lower band says “Most Medicare Advantage patients pay $0” next to the phone app and reader, followed by small-print disclaimers.
Meta ad · 338 × 600 · Diabetes Care
FreeStyle Libre 3 Plus “Better Control” Diabetes Ad
This diabetes care ad from FreeStyle Libre uses a real-feeling patient quote to promote the Libre 3 Plus continuous glucose monitor. A warm portrait, a short testimonial and a $0 Medicare Advantage message make it a strong vertical template for medical device and health brands targeting older adults.
Added
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Details
Ad copy
Primary text
“I was struggling to manage my diabetes,” says Fran. Then her doctor recommended the FreeStyle Libre 3 Plus sensor. Now, Fran feels more in control of her diabetes and free to focus on what she loves most in retirement.
Description
WWW.FREESTYLE.ABBOTT/
On-image text
FreeStyle Libre 3 PLUS Sensor. “Now my diabetes is in better control.” Most Medicare Advantage patients pay $0*†. Product images are for illustrative purposes only. Not actual patient data. Important Safety Information. Product for prescription only, for Important Safety Information please visit FreeStyleLibre.us
Headline ideas for this template
- 1Take Control of Your Diabetes
- 2Most Medicare Patients Pay $0
- 3Ditch the Finger Sticks
- 4Ask Your Doctor About Libre 3 Plus
- 5Glucose Readings Right on Your Phone
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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