Key takeaways
- Format: Editorial article card with a branded header and a news-style headline below.
- Best for: Promoting blog posts, weekly roundups and newsletters to gaming audiences.
- Hook: A dated weekly guide that promises fans won't miss the matches that matter.
- Reuse it: Keep the frame fixed and change only the date, topic label and headline each week.
Available sizes
What is a listicle ad?
A listicle ad presents the product's benefits or reasons to buy as a short numbered list, like an article headline ("5 reasons…"). The list format is easy to scan in a feed and lets one creative answer several objections at once.
See all listicle ads →Why this listicle ad works
- 01
Built for a weekly series
A fixed template with a changing date creates a recognizable ritual for followers. Production takes minutes, so the publisher can post consistently.
- 02
Native to the scene
Dark backgrounds, sharp angles and broadcast-style numbers mirror esports tournament graphics. Fans read it as part of their world, not as an ad.
- 03
Credible author byline
Naming the writer with her gamer tag adds personality and authority. Esports fans follow people, so a known voice increases clicks.
- 04
Clear topic and action
The green label names the game immediately and the green link repeats the action. Matching accent colors guide the eye from topic to click.
Full creative breakdown
Who this ad targets
The ad targets League of Legends players and esports fans who follow professional leagues such as the LEC, LCK and LCS but don't have time to track every match. They are mostly 16–34, very active on social media and Discord, and value quick summaries that tell them which games are worth watching. Casual viewers who tune in for big matches and fantasy or betting fans who want context on team form are also in scope.
Copywriting analysis
The headline does three jobs at once. "Get RDY" repeats the brand name as a call to prepare, "Competitive Guide" tells readers what they get, and "May 4–10th" creates urgency because the content is only relevant this week. The tone is direct and uses gamer slang without overdoing it. The category label "League of Legends · Esports News" qualifies readers before they reach the headline, so non-players filter out quickly. The byline with a gamer tag humanizes the content, and "Read article →" is a plain, low-pressure CTA that suits editorial content better than a hard sell.
Visual design
The creative uses a near-black navy base with an electric blue and white accent palette, plus green for small interactive cues. The top half is pure brand: a centred wordmark framed by angular parallelograms, chevrons and outlined plus signs that suggest motion. The bottom half is calm and text-led, using a tall condensed italic typeface for the headline and a lighter sans-serif for metadata. Generous margins, a thin divider and left alignment give it the polish of a news website.
How to adapt this template for your brand
- Design a fixed brand header with your logo and a few signature shapes on a dark background.
- Add a small topic label with a colored dot to name the game, niche or category.
- Write a headline with your series name, the value and a specific date range.
- Credit the author with name and handle to add personality.
- Finish with a short colored "Read article" link and update only the text each week.
Tips for esports ads on Meta
On Meta, use this as a link ad in Feed and pair it with a 9:16 Story version where the headline sits in the centre safe zone. Target interests like League of Legends, Riot Games and esports, and build lookalikes from site visitors. Post the same card organically on X and Discord to keep the weekly series visible. Refresh weekly so frequency stays low, and test the author byline against a version without it to see what drives clicks.
About this creative
This square creative from RDY.GG promotes a weekly League of Legends article, styled like a premium editorial card. The top half is a dark navy banner with the white "get.rdy" wordmark in the centre, surrounded by sharp blue and white parallelograms, chevrons and thin outlined plus signs. Tiny monospaced numbers in the corners add a tech, broadcast-graphics feel. The bottom half switches to a calm text area. A green dot and italic label read "League of Legends · Esports News", with the RDY.GG domain on the right. Below sits the main headline in tall, condensed, italic capitals: "Get RDY: Competitive Guide for May 4–10th". A thin divider separates the footer, which credits the author by name and gamer tag and ends with a green "Read article" link with an arrow. The layout feels like a news site header and can be reused every week by changing only the date.
Meta ad · 338 × 600 · Esports
Esports Article Promo Ad: Weekly League of Legends Guide
This esports news ad from RDY.GG promotes a weekly League of Legends competitive guide. The dark editorial layout combines a branded header, a bold condensed headline, an author byline and a read-article link. Use it as a template to promote blog posts, newsletters or weekly roundups to gaming and esports audiences.
Added
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Details
Ad copy
Primary text
Your week in League of Legends esports, sorted. Our Get RDY competitive guide covers every match worth watching from May 4–10, the storylines to follow and the teams under pressure. Read it in five minutes and never miss a big game again.
Description
Every League match worth watching this week
On-image text
get.rdy | League of Legends · ESPORTS NEWS | RDY.GG | GET RDY: COMPETITIVE GUIDE FOR MAY 4-10TH | By Cristy "Pandora" Ramadani | Read article →
Headline ideas for this template
- 1Every League Match Worth Watching This Week
- 2Your 5-Minute LoL Esports Briefing
- 3Who's Under Pressure? This Week's Must-Watch Games
- 4The Weekly LoL Guide Pro Fans Rely On
- 5Get RDY: Matches, Storylines and Predictions
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
