Key takeaways
- Format: Product lifestyle shot with a fake incoming-call interface.
- Best for: Seasonal sales that need an interactive, playful hook.
- Hook: Accept/Decline buttons that make the viewer feel they are receiving a call.
- Reuse it: Add familiar phone UI to any offer and frame the sale as a choice.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Familiar UI pattern
Everyone recognises an incoming-call screen, so the brain reacts before reading the offer.
- 02
Choice psychology
Framing the deal as accept or decline makes saying no feel like missing out.
- 03
Big number up top
"50% OFF" is the largest text, so the value is clear even in a fast scroll.
- 04
Summer in one image
Pool, grass and palm icon instantly say summer holiday, matching the sale theme.
Full creative breakdown
Who this ad targets
Holiday-minded shoppers aged roughly 25–50 planning summer getaways, weekend trips or pool holidays. They like classic, heritage-style travel bags but are price-sensitive enough to wait for a sale. The playful call UI also targets younger mobile-first audiences used to meme and interactive ad formats. Likely interests include resort travel, country weekends and preppy or coastal fashion.
Copywriting analysis
"Summer sale" and "up to 50% off" are classic, high-clarity sale phrases; "up to" protects margin while showing the maximum. "Explore your horizon..." adds an aspirational travel line, and the ellipsis creates a sense of anticipation that links to the call buttons. The real copywriting trick is non-verbal: "Decline" and "Accept" turn the ad into a question the viewer answers. The brand name is placed last, like a caller ID. The approach is witty, but the connection between the call and the offer could be made explicit, e.g. "Summer is calling."
Visual design
A centred, symmetrical layout: headline top, products middle, call buttons below, brand at the bottom. The vivid lime-green lawn dominates and gives strong feed contrast. Cream and tan products sit naturally on the grass, while the turquoise pool adds a cooling accent. Red and green buttons copy iOS colours exactly for instant recognition. Typography is a heavy black geometric sans for the offer and light white caps for the brand.
How to adapt this template for your brand
- Photograph your product in a seasonal setting with a clear upper third for text.
- Place your offer as the largest text, with a short aspirational line beneath.
- Add red Decline and green Accept pill buttons with phone icons near the bottom.
- Put your brand name below the buttons like a caller ID.
- Write primary text that explains the joke, e.g. "Summer is calling. Pick up?"
Tips for travel ads on Meta
On Meta, test this against a standard sale ad; the call UI often lifts thumb-stop rate but check that CTR follows. Make sure buttons are not mistaken for real UI in a misleading way; keep the brand visible. On TikTok, animate it as a ringing phone with vibration sound, then reveal the offer. For Stories, place buttons in the lower third above the CTA sticker.
About this creative
This square ad from Terra & Sea announces a summer sale on weekender bags. Two cream canvas duffels with tan leather handles, trim and straps rest on bright green grass beside the curved stone edge of a swimming pool, with turquoise water on the left. The large green lawn fills most of the background, creating an open, sunny feel. At the top, a small palm-leaf icon sits above bold black text: "Summer sale, up to 50% off," followed by a smaller line, "Explore your horizon..." At the bottom, two pill-shaped buttons copy a smartphone incoming-call screen: a red Decline button with a hang-up icon and a green Accept button with a phone icon. The brand name TERRA & SEA appears in white capitals along the bottom. The call interface is the creative hook, implying that summer, or the sale, is calling and the viewer only needs to accept.
Meta ad · 1200 × 1200 · Travel
Summer Sale Ad Example: Up to 50% Off as an Incoming Call
This square summer sale ad from Terra & Sea shows two canvas and leather duffel bags on a lawn by a pool. Below them, Decline and Accept buttons mimic an incoming phone call, turning a 50% discount into a playful choice. Use this template for seasonal sales that need a scroll-stopping twist.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Your horizon is calling. Will you pick up? Save up to 50% on Terra & Sea canvas and leather weekenders in our Summer Sale, while stocks last.
Description
Canvas and leather weekenders. Explore your horizon.
On-image text
Summer sale | Up to 50% off | Explore your horizon... | Decline | Accept | TERRA & SEA
Headline ideas for this template
- 1Summer is calling. Will you answer?
- 2Accept 50% off your next getaway
- 3Don't decline this summer deal
- 4Your weekender is on the line
- 5Pick up summer – up to 50% off
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
Browse similar by tag
