Key takeaways
- Format: Bold cut-out hero image with giant headline and exhibit dates.
- Best for: Temporary exhibits, seasonal attractions and product launches.
- Hook: A roaring T. rex under a giant 'DINOS!' headline is pure scroll-stopping energy.
- Reuse it: Cut out your hero subject, set it on a neon brand color and go huge with one word.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Maximum stopping power
Neon green, giant type and an open-jawed T. rex make this nearly impossible to ignore in a feed of photos.
- 02
One-word headline
'DINOS!' tells the whole story instantly, perfect for kids who can't read long copy yet.
- 03
Cut-out depth
The cut-out dinosaur seems to burst out of the flat background, adding drama and scale.
- 04
Clear season window
The date range tells families the exhibit is temporary, nudging them to plan a visit before October.
Full creative breakdown
Who this ad targets
This ad targets Chicago-area families with dinosaur-obsessed children aged 3–12, and the parents and grandparents who plan their outings. It also appeals to summer-camp organisers, school groups and day-trippers from the suburbs. The broad, high-energy creative works for prospecting audiences interested in kids' activities, museums and family entertainment, as well as retargeting zoo members to tell them about the new seasonal attraction.
Copywriting analysis
The copy is extremely economical. 'DINOS!' is a casual, kid-friendly shortening that feels playful and energetic, and the exclamation mark adds excitement. The dates provide a functional answer to 'when?'. The tagline 'It's the perfect day for DINOS!' turns any day into an occasion, encouraging spontaneous visits and working as a reusable campaign line. There's no explicit CTA on the image, so the ad relies on the story link or button. The brand name is placed under the headline, giving it prominence without competing with the main hook.
Visual design
The design follows a poster-style hierarchy: giant headline, logo, hero image, dates, tagline. The neon green is unusual for a zoo and creates strong contrast with the white headline and the earthy dinosaur. Type bleeding off the frame adds dynamism. The dinosaur's open jaw sits roughly at eye level in the centre of the screen. The black bottom bar grounds the composition and frames the tagline cleanly.
How to adapt this template for your brand
- Pick one bold word that sums up your attraction or launch.
- Cut out your hero subject and place it on a vivid, unexpected brand color.
- Set the headline in huge type and let it bleed off the edges.
- Add dates in bold condensed type and a tagline in a contrasting bottom bar.
- Make an animated version with movement or a roar sound for Reels.
Tips for zoos ads on Meta
Use on Instagram and Facebook Stories and Reels; animate the dinosaur's head or add a roar sound effect to boost engagement. Target families within 50 miles, plus interests such as dinosaurs, museums and kids' activities. Run at launch and again in late summer with 'Last chance' messaging before the exhibit closes. Add a 'Buy Tickets' link sticker to drive direct bookings.
About this creative
A vertical 9:16 story ad on a vivid, slightly textured neon-green background. The top is dominated by an enormous white italic headline, 'DINOS!', which bleeds off the edges of the frame for maximum impact. Beneath it, the black Brookfield Zoo Chicago logo, a stylised lion-head icon with the zoo name in spaced capitals, sits on the left. The centre and right of the frame show a cut-out photo of a life-size animatronic Tyrannosaurus rex with its mouth wide open, showing rows of sharp teeth, its textured olive-brown skin and small arms. Bold black condensed text at the lower left gives the run dates: 'May 22 - October 25'. A black strip along the bottom carries the tagline in white: 'It's the perfect day for DINOS!' The extreme color, giant type and roaring dinosaur create instant energy, signalling fun, adventure and a must-see seasonal attraction for families.
Meta ad · 338 × 600 · Zoos
Dinosaur Exhibit Ad Template: Brookfield Zoo Chicago DINOS!
This vertical story ad from Brookfield Zoo Chicago promotes its seasonal DINOS! exhibit with a roaring animatronic T. rex cut out against a neon-green background, an oversized headline and exhibit dates. Use this bold feature-callout format for temporary exhibits, attractions and launches that need maximum stopping power.
Added
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Details
Ad copy
Primary text
Roar into summer! 🦖 Life-size animatronic dinosaurs have taken over Brookfield Zoo Chicago. See DINOS! from May 22 – October 25. It's the perfect day for DINOS! Get your tickets today.
Description
It's the perfect day for DINOS!
On-image text
DINOS! | BROOKFIELD ZOO CHICAGO | May 22 - October 25 | It's the perfect day for DINOS!
Headline ideas for this template
- 1The Dinos Are Back!
- 2Roar into Summer at Brookfield Zoo
- 3Life-Size Dinosaurs, Only Until Oct 25
- 4Your Kids Will Lose Their Minds (In a Good Way)
- 5Meet a T. rex This Weekend
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
