Low-angle shot of a smiling woman and man in suits shaking hands over a coral shape with the headline Prepare in teal — A carousel cover that promises practical tips turns a consultation into valuable content.

Key takeaways

Format: Carousel cover slide for a tips-based listicle.
Best for: Consultants, agencies and B2B service providers creating lead-gen content.
Hook: 'Prepare' promises practical value before the viewer has even met you.
Reuse it: Change the job title in the headline and reuse it as a carousel series.

Available sizes

LinkedIn Marketplace / Messenger1200 × 1200 · PNG

What is a listicle ad?

A listicle ad presents the product's benefits or reasons to buy as a short numbered list, like an article headline ("5 reasons…"). The list format is easy to scan in a feed and lets one creative answer several objections at once.

See all listicle ads →

Why this listicle ad works

01
Value-first message
Offering preparation tips gives real value up front, which builds trust before any sales pitch.
02
Swipe cue drives engagement
The small arrow tells viewers there is more, encouraging swipes that boost carousel performance.
03
Dynamic camera angle
The low-angle handshake feels energetic and optimistic compared with flat stock photos.
04
Clear keyword targeting
Naming 'Digital Strategy Consultant' instantly filters for the right audience.

Full creative breakdown

Who this ad targets

This ad targets business owners, marketing managers and startup founders who are about to hire or meet a digital strategy consultant or agency. They want to get the most value from expensive consulting time and appreciate practical checklists. On LinkedIn they can be targeted by job title, seniority and company size, while on Meta they can be reached through small business and marketing interests.

Copywriting analysis

'Prepare' is a strong, single-word imperative that promises usefulness and positions the brand as a knowledgeable guide. The supporting line specifies the situation, making it highly relevant to people in that buying stage. The copy is educational rather than salesy, which suits LinkedIn and earns saves and shares. It belongs to a series (see the 'Creative Partner' version), showing how one template can target different roles. The next slides need to deliver specific, actionable tips, otherwise the cover's promise will feel empty.

Visual design

Teal and coral are complementary and give the design a lively, modern feel against the white background. The headline sits top left where the eye starts, and the handshake moves diagonally towards the bottom right, ending at the swipe arrow. The cut-out figures overlap the coral shape, adding depth. The low angle and strong diagonal create movement, making a typical business stock scene feel more dynamic.

How to adapt this template for your brand

Choose the role or service your audience is about to hire.
Write a one-word action headline followed by a specific line.
Use a cut-out handshake or meeting photo over a bold brand-colour shape.
Add a swipe arrow and plan 4–6 follow-up slides with concrete tips.
End the carousel with a CTA slide offering a call or download.

Tips for saas & tech ads on LinkedIn

LinkedIn document or carousel posts perform well for this format; upload as a PDF carousel for organic reach or use LinkedIn carousel ads targeting job titles. On Instagram, run it as a carousel and finish with a CTA slide. Keep each slide to one tip with a short headline. Use Learn More linking to a fuller guide or booking page. Pair it with the 'Creative Partner' variant to A/B test which role converts best.

About this creative

This creative is the cover slide of a carousel. The background is clean white, with a rounded coral-orange shape in the lower centre. Two cut-out business professionals shake hands across it from a dramatic low angle: a woman with short dark hair in a grey blazer smiles from the lower left, while a man in a navy suit leans in from the upper right, also smiling. The low angle makes the handshake feel energetic and confident. In the upper left, the word 'Prepare' is set in a large, bold teal sans serif, followed by 'before you meet your Digital Strategy Consultant' in smaller black type. The brand name sits in the top right in thin spaced capitals. A small teal arrow in the bottom right signals that there are more slides to swipe. The palette of white, teal, coral and navy feels fresh, modern and friendly.

LinkedIn ad · 1200 × 1200 · SaaS & Tech

Digital Strategy Consultant Carousel Ad Template

This square carousel cover shows a smiling woman and man shaking hands from a dynamic low angle, with a coral shape behind them and a bold 'Prepare' headline. The listicle format suits consultants and agencies sharing preparation tips on LinkedIn and Meta to attract qualified leads.

Added 5 Oct 2026