Key takeaways
- Format: Process-flow feature callout square
- Best for: Selling end-to-end recruiting automation to hiring teams
- Hook: Three connected cards show the whole journey in one frame
- Reuse it: Map your product's workflow as a staircase of UI cards ending in a click
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Story in three steps
The staircase of cards shows a complete workflow, which is easy to grasp in seconds.
- 02
The cursor implies ease
A pointer about to click Start onboarding makes the final step feel one click away.
- 03
Named pain point
Without the manual work speaks directly to recruiters' biggest frustration.
- 04
Global hint
The flag on the candidate avatar subtly reinforces international hiring.
Full creative breakdown
Who this ad targets
This ad targets talent acquisition leads, in-house recruiters, HR managers and hiring founders at tech and scale-up companies who fill several roles at once, often across countries. They are tired of switching between job boards, spreadsheets, ATS tools and onboarding systems. The creative appeals to teams that want to cut time-to-hire with AI-assisted sourcing and matching, and to buyers who want recruiting connected directly to contracts, payroll and HR in one platform.
Copywriting analysis
The headline has a clear three-verb rhythm, Source, match, and hire, which mirrors the hiring funnel and reads as a complete promise. The em dash sets up the payoff, without the manual work, naming the pain the product removes. It is functional, benefit-led copy aimed at people who know the process well. Microcopy in the cards, Approve headcount, Source candidates and send offers, Start onboarding, doubles as a feature list and shows the scope from planning to onboarding. A named candidate adds realism. The footer tagline links recruiting back to Deel's broader HR and payroll platform.
Visual design
The dark purple background with soft orange and violet glows creates a modern, tech-product mood. The headline takes up the top half in large white type. Cards descend diagonally from top right to bottom left, guiding the eye along the workflow, connected by dotted lines. The bottom card is the largest and includes a black button and oversized cursor, making it the clear focal point.
How to adapt this template for your brand
- Choose one product feature and phrase its outcome in a single headline.
- Recreate two or three simplified UI cards that show the feature in action with realistic data.
- Layer the cards over a person photo or gradient background for depth.
- Keep the logo and a one-line value proposition in a consistent footer.
- Build a series where each creative highlights a different feature and test them against each other.
Tips for hr software ads on Meta
On Meta, square 1:1 works across Feed placements; keep critical text inside the centre 80% so nothing gets cropped. On LinkedIn, square single-image ads perform well with B2B audiences; pair them with job-title and company-size targeting and a short, benefit-led intro text. Keep on-image copy under 20 words, use Learn more for cold audiences and switch to Book a demo or Sign up when retargeting warm visitors.
About this creative
On a dark navy-purple background with glowing orange and violet gradients, a large white headline fills the top half: “Source, match, and hire candidates—without the manual work.” Below it, three UI cards are arranged as a descending staircase connected by dotted lines. The top card, with a stamp icon, reads Approve headcount. The middle card, with a document icon, reads Source candidates and send offers. The bottom, most prominent card shows a smiling candidate avatar with a Danish flag, the name Henrik Clemensen and the role Software engineer, with a black button labelled Start onboarding and a large cursor pointing at it. The footer carries the Deel logo, tagline Hire, manage, and pay, anyone, anywhere and a white arrow. The design tells a full process story in one frame, moving from internal approval to a hired person, showing how Deel connects every stage of recruiting without spreadsheets or handoffs.
Meta ad · 338 × 600 · HR Software
Deel Hiring Workflow Ad: Source, Match and Hire Without the Manual Work
This Deel ad visualises an automated hiring workflow as three connected UI cards: approve headcount, source candidates and send offers, then start onboarding for a software engineer. The square feature callout creative uses a dark purple gradient and one clear headline to sell end-to-end recruiting automation.
Added
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Details
Ad copy
Primary text
Approve headcount, source candidates, send offers and start onboarding, all in one flow. Deel automates hiring so your team can skip the manual work.
Description
From headcount to onboarding in one flow
On-image text
Source, match, and hire candidates—without the manual work. | Approve headcount | Source candidates and send offers | Henrik Clemensen Software engineer | Start onboarding | deel. | Hire, manage, and pay, anyone, anywhere. | →
Headline ideas for this template
- 1From headcount to hired in one flow
- 2Stop copy-pasting candidates between tools
- 3Automate hiring from approval to onboarding
- 4Hire faster with less admin
- 5One click from offer to onboarding
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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