Key takeaways
- Format: Feature callouts with hero pack shot and price badge
- Best for: Supplement or wellness brands explaining a multi-ingredient formula
- Hook: A giant CRAVING CUBES headline that names the problem and the product at once
- Reuse it: Swap the pack, the three ingredients and icons, keep the diagonal split and price badge
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Problem in the product name
Craving Cubes tells smokers instantly what the gummy is for, so the headline does the job of both brand and benefit.
- 02
Price up front
The $19.99 badge removes cost uncertainty and positions the product as a cheap, low-risk first step compared with patches or pouches.
- 03
Three scannable callouts
Each ingredient gets an icon, a name and one benefit line, giving rational reassurance without a wall of text.
- 04
Candy-style packaging
The bright strawberry pouch makes quitting feel friendly and treat-like instead of medical, lowering the emotional barrier.
Full creative breakdown
Who this ad targets
This ad targets US adults who smoke, vape or use nicotine pouches and are trying to cut down or quit, especially those who struggle with stress and irritability during withdrawal. It suits younger, wellness-minded consumers who prefer a supplement over nicotine replacement therapy, respond to playful branding and are comfortable buying online. Interest audiences around quitting smoking, nicotine pouches, vaping, supplements and stress relief fit well, alongside lookalikes of past purchasers.
Copywriting analysis
The copy is extremely compact and benefit-led. CRAVING CUBES does double duty as brand and promise, and the pack tagline Target Your Cravings reinforces a single job-to-be-done. The CTA bar is direct and includes the domain, which helps recall even without a click. Ingredient callouts follow a consistent pattern: ingredient name in bold, then a plain-language benefit tied to withdrawal symptoms like stress, irritability and tension. The language stays carefully within supplement claims with words like supports and promotes rather than cures. The weakest point is the typo Citarte, which can undermine trust in a health product; proofread ingredient names before launch.
Visual design
A diagonal red-to-pink split creates energy and separates headline space from benefit space. The pouch sits in the centre with a soft drop shadow so it appears to float, while loose gummies add depth. White heavy sans-serif type carries the headline; red thin-line icons keep the callouts light. The pink price badge overlaps the pack top right, pulling the eye from product to price to benefits in a natural Z-pattern.
How to adapt this template for your brand
- Replace the pack shot with your own product cut-out on a two-tone diagonal background in your brand colours.
- Rewrite the headline so it names the problem your product solves in two or three words.
- Add a tilted price or offer badge overlapping the product.
- Pick your three strongest ingredients or features and pair each with a simple line icon and one benefit sentence.
- Place a contrasting CTA bar with your domain under the headline and proofread every claim.
Tips for smoking cessation ads on Meta
On Meta, run this in Feed and Instagram square placements and test a 4:5 crop with the callouts stacked below the pack. Supplement and smoking-related ads face extra review, so keep claims to supports and promotes and avoid implying the product treats addiction. Pair with a Shop Now CTA and a product-page destination. Test the price-badge version against a version leading with the strongest ingredient benefit.
About this creative
This square ad for ARRO Craving Cubes is split diagonally into a bold red upper-left and a soft pink lower-right. The ARRØ logo and a huge white CRAVING CUBES headline sit top left, with a white bar reading SHOP NOW AT TRYARRO.COM directly beneath. A large, gradient pink-purple pouch of strawberry gummies dominates the centre, with floating sugar-coated cubes adding movement. A tilted pink circle badge announces $19.99 per bag. Down the right side, three outlined red icons — a brain, a lightbulb and a shield — anchor short ingredient callouts: L-Theanine for calm without drowsiness, Zinc Glycinate for mood and cravings, and Magnesium for relaxation during withdrawal. The pack itself repeats the tagline Target Your Cravings and lists 30 gummies. The overall effect is a clean, candy-like supplement ad that reframes quitting nicotine as something sweet and manageable rather than clinical. Note the typo on Magnesium Citrate, worth fixing in any adaptation.
Meta ad · 338 × 600 · Smoking Cessation
Craving Gummies Ad: Ingredient Feature Callouts Example
This square ARRO Craving Cubes ad sells a strawberry supplement gummy for nicotine cravings. It uses a feature-callout format: a large pack shot, a bold price badge and three icon-led ingredient benefits. Use it as a template for supplement, wellness or quit-smoking products on Meta.
Added
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Details
Ad copy
Primary text
Nicotine cravings hitting hard? ARRO Craving Cubes are strawberry gummies made with L-Theanine, Zinc Glycinate and Magnesium to help you stay calm and ride out the urge. 30 gummies, $19.99 a bag.
Description
Strawberry craving gummies with L-Theanine, zinc and magnesium.
On-image text
ARRØ | CRAVING CUBES | SHOP NOW AT TRYARRO.COM | $19.99 PER BAG | L-THEANINE: Promotes calm without drowsiness, helping ease stress and tension. | ZINC GLYCINATE: Supports mood to help ease cravings and irritability. | MAGNESIUM CITARTE: Supports calm, mood balance, and muscle relaxation during withdrawal. | Pack: TARGET YOUR CRAVINGS, ARRØ CRAVING CUBES, STRAWBERRY, 30 GUMMIES, DIETARY SUPPLEMENT, NET WT 4.5OZ (130GR), 3 GR/GUMMY
Headline ideas for this template
- 1Crush Cravings, Not Your Budget – $19.99
- 2Strawberry Gummies That Target Your Cravings
- 3Calm Your Cravings Without the Nicotine
- 43 Ingredients to Help You Ride Out the Urge
- 5Quitting Just Got Sweeter
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
