Key takeaways
- Format: Flavor-led product duo with annotation-style callouts and a Prime purchase hook.
- Best for: Protein, drink and wellness brands with fruity or refreshing flavors.
- Hook: Fresh fruit splashes signal a light, juicy protein, not a heavy shake.
- Reuse it: Pair each flavor with its real ingredients and annotate two key specs with pointer labels.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Flavor you can see
Real fruit around each tub communicates taste instantly and makes the product look refreshing.
- 02
Spec-style callouts
Pointer labels for 20g protein and 10g collagen feel informative and clean, like a product diagram.
- 03
Prime removes friction
'Buy with Amazon Prime' promises fast, free shipping and a familiar checkout.
- 04
Light, summery palette
Pastel gradients reposition protein as a refreshing drink, widening its appeal beyond hardcore lifters.
Full creative breakdown
Who this ad targets
The ad targets health-conscious adults aged 20–45, many of them women, who want protein but dislike thick, milky shakes. The added collagen appeals to people interested in skin, hair and joint health, while the probiotic mention adds gut-health appeal. These viewers are likely Amazon Prime members who value convenience. It also reaches existing whey users looking for a lighter, juice-like alternative for warm weather or post-workout hydration.
Copywriting analysis
The copy is short and transactional at the top, 'Buy with Amazon Prime' and 'Get yours now', turning the channel into the main reason to act. The real selling points are moved into the callout tags, '20g protein' and '10g collagen peptides', which read as hard facts rather than marketing claims. Numbers lead each callout, making them instantly scannable. The pack copy adds texture with 'juicy tasting protein – just add water', reinforcing the refreshing positioning. The orange button gives a clear, clickable-looking CTA even in a static image.
Visual design
The composition is symmetrical, with two tubs side by side in the lower half and the headline centered at the top. The pastel gradient background moves from blue to pink to peach, matching the two flavor labels. Fruit splashes and droplets add motion and freshness. A glossy white surface reflects the tubs for a premium look. Callout tags are grey with white text and thin lines, adding a technical touch. The orange CTA button and blue Amazon text are the strongest color accents, guiding the eye to the action.
How to adapt this template for your brand
- Show each flavor next to the real fruit or ingredients it tastes like.
- Use a soft gradient background that echoes your pack colors.
- Add two annotation callouts with pointer lines for your strongest numbers.
- Put the purchase channel or offer in the headline, with a button-style CTA beneath.
- Test single-flavor versions against the duo to find your best seller.
Tips for sports nutrition ads on Meta
Designed for Instagram and Facebook Stories and Reels. The bright palette stands out between darker Story content. Link to the Amazon listing with attribution tracking. A short motion version with fruit splashing works well in Reels. Target interests like clean eating, collagen, skincare and fitness. Keep the headline and button within the safe zone, and make sure collagen claims match your listing wording.
About this creative
This Myprotein creative promotes Clear Whey Isolate with added collagen and probiotics in two flavors: Blueberry Yuzu and Berry Watermelon. The two tubs stand side by side on a glossy white surface, each surrounded by its own fresh fruit. Blueberries and lemon slices splash on the left, while strawberries and watermelon wedges sit on the right, with water droplets flying around both. The background is a soft pastel gradient of blue, pink and peach, giving a light, summery and refreshing feel that sets Clear Whey apart from heavy milkshake-style protein. At the top, the Myprotein logo sits above the headline 'Buy with Amazon Prime', with 'Amazon Prime' in bright blue. An orange button reads 'Get yours now'. Two grey label tags with thin pointer lines call out '20g protein' and '10g collagen peptides', in the style of a product spec annotation. The overall look is clean, fruity and premium.
Meta ad · 338 × 600 · Sports Nutrition
Myprotein Clear Whey Amazon Prime Ad Template
This Myprotein ad promotes Clear Whey Isolate with Collagen in two fruity flavors, using callout labels for protein and collagen content and an Amazon Prime purchase message. It's a bright vertical feature-callout ad for Meta Stories and Reels, ideal for flavor-led supplement products.
Added
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Details
Ad copy
Primary text
Juicy, refreshing protein with added collagen. Myprotein Clear Whey Isolate now ships with Amazon Prime. Get yours now.
Description
Clear Whey Isolate + Collagen & Probiotic
On-image text
MYPROTEIN | BUY WITH AMAZON PRIME | GET YOURS NOW | 20G PROTEIN | 10G COLLAGEN PEPTIDES | Packs: MYPROTEIN CLEAR WHEY ISOLATE +Collagen & Probiotic, JUICY TASTING PROTEIN – JUST ADD WATER, BLUEBERRY YUZU, BERRY WATERMELON, 1 Billion, NET WT 1.1 lbs (500g), DIETARY SUPPLEMENT
Headline ideas for this template
- 1Protein That Tastes Like Juice
- 220g Protein + 10g Collagen in One Scoop
- 3Skip the Shake. Try Clear Whey.
- 4Refreshing Protein, Delivered With Prime
- 5Your New Summer Protein
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
