Key takeaways
- Format: Creator handheld product shot with native Story captions
- Best for: Influencer whitelisting and Spark-style ads
- Hook: “The cleaner you guys have been asking about” curiosity hook
- Reuse it: Have a creator hold your product and answer FAQs in caption blocks
Available sizes
What is a UGC ad?
A UGC (user-generated content) ad looks like something a real customer posted: phone-quality photos, casual wording and a personal point of view. Because it blends into the feed and reads as genuine experience, it often earns more trust than a polished brand ad.
See all ugc ads →Why this ugc ad works
- 01
Social curiosity hook
Opening with ‘you guys have been asking about’ implies demand and makes viewers want to know what everyone is talking about.
- 02
Explains the system simply
The captions clarify that one concentrate becomes many cleaners, solving the biggest confusion about the brand.
- 03
Authentic, low-production look
A handheld shot in a lived-in kitchen feels like a peer tip rather than an ad.
- 04
Clear, personal offer
The code BB15 is framed as the creator's deal, adding exclusivity and a reason to buy now.
Full creative breakdown
Who this ad targets
This ad targets followers of home, mum and clean-living creators on Instagram and TikTok, plus lookalikes of Branch Basics buyers. The audience trusts peer recommendations, is curious about non-toxic cleaning but confused about how a concentrate works, and responds to discount codes. The likely viewer is a US woman aged 25–45 running a family household.
Copywriting analysis
The copy is written in a conversational, first-person creator voice with casual phrasing like ‘you guys’ and a heart emoji. It follows a FAQ structure: what is it, where is it from, what is in the kit, why is it safe, and how to save. Parentheses add detail without breaking flow. The final line uses ‘right now’ and ‘first’ to create urgency and target new customers, while highlighting the code in green makes it easy to remember.
Visual design
The image is a close-up handheld shot with the two products filling the centre, so the brand is unmistakable. Black caption boxes are stacked at the top and bottom, mimicking Instagram's native text style. The warm amber concentrate contrasts with the white kitchen. A small angled sticker adds playfulness. Slight background blur and natural light give it a candid, phone-camera quality.
How to adapt this template for your brand
- Ask a creator to hold your product close to camera in their home.
- Open with a line that references followers asking about it.
- Explain how the product works in two or three caption blocks.
- Add one tilted sticker for the key safety or quality claim.
- Finish with a personal discount code highlighted in colour.
Tips for cleaning products ads on Meta
Built for Meta Stories and Reels placements, so keep the top 14% and bottom 20% free of key text where profile icons and the CTA sticker sit. Run it as a static Story first, then test a 3–5 second motion version (slow zoom or text reveal). Pair it with a matching 4:5 crop for Feed so Advantage+ placements can pick the best fit, and keep the offer or claim in the first line of primary text for viewers who skip the image.
About this creative
This vertical Branch Basics ad is styled as an influencer's Instagram Story. A hand in a green sleeve holds up the large amber bottle of The Concentrate in its original illustrated label, next to a clear glass All-Purpose spray bottle with a white silicone sleeve and red coiled tube. The background is a home kitchen floor and white cabinetry, slightly blurred. Black caption blocks with white text, typical of native Story text, explain the product in a chatty first-person voice: this is the all-purpose cleaner followers asked about, it is the Concentrate diluted with water, and it comes from the Ultimate Starter Kit with four glass bottles plus laundry and dishwasher detergent. A small tilted sticker adds that it is human-safe and fragrance-free with a red heart. At the bottom, the offer reads “Right now you can get 15% off your first Ultimate Starter Kit with BB15”, with the code highlighted in green. It feels like a genuine recommendation.
Meta ad · 338 × 600 · Cleaning Products
Branch Basics Creator UGC Ad: “The Cleaner You've Been Asking About”
This Branch Basics story ad is classic creator UGC: a hand holds the Concentrate bottle next to a refilled All-Purpose glass sprayer in a real kitchen, with caption blocks answering followers' questions and a 15% off code. Use it when influencer recommendations and audience curiosity can carry the sale.
Added
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Details
Ad copy
Primary text
You asked, so here it is! 👇 This is Branch Basics Concentrate – one bottle that dilutes into my all-purpose cleaner, bathroom spray, laundry and more. Human-safe and fragrance-free ❤️ Get 15% off your first Ultimate Starter Kit with code BB15.
Description
Use code BB15 – human-safe & fragrance-free
On-image text
This is the all-purpose cleaner you guys have been asking about. It's Branch Basics Concentrate diluted with water. | These are from their Ultimate Starter Kit. (It comes with the concentrate, 4 glass bottles & laundry & dishwasher detergent) | It's also human-safe & fragrance-free ❤️ | Right now you can get 15% off your first Ultimate Starter Kit with BB15
Headline ideas for this template
- 1The Cleaner Everyone Keeps Asking Me About
- 2One Bottle, Every Cleaner – Here's How
- 3My Non-Toxic Cleaning Secret (15% Off)
- 4Why I Switched to Branch Basics
- 5Use My Code BB15 for Your Starter Kit
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
