Key takeaways
- Format: Fake text-message screenshot meme with product photo as the punchline.
- Best for: Food, snack and consumer brands with a playful, self-aware voice.
- Hook: A romantic chat that sets up an unexpected, funny answer.
- Reuse it: Recreate a chat thread where your product wins a funny 'this or that' choice.
Available sizes
What is a meme ad?
A meme ad borrows a familiar meme format or internet joke and adapts it to the product or the buyer's problem. It feels native to social feeds and is highly shareable, but depends on the meme still being recognisable to the audience.
See all meme ads →Why this meme ad works
- 01
Looks like a screenshot
The iMessage style feels like something a friend shared. It slips into the feed without triggering ad blindness.
- 02
Classic setup and punchline
Three sweet messages set up a predictable answer, and 'No' flips it. The surprise makes it memorable.
- 03
Product is the punchline
The cereal photo is the reason for the joke. The brand isn't an add-on; it is the story.
- 04
Simple and readable
Few words, big bubbles and white space make it easy to read on any phone. The whole joke lands in seconds.
Full creative breakdown
Who this ad targets
This ad targets Gen Z and millennial users, about 18–35, who share memes and screenshots in chats and Stories. It also appeals to couples and friends who tag each other in relatable content. The idea of loving cereal more than a partner speaks to people with a strong attachment to comfort food. It is aimed at engagement, reach and brand love on Instagram and Facebook, especially around Valentine's Day or other relationship-themed moments.
Copywriting analysis
The copy is the conversation itself, using real chat language: "I love you," "love you too," "more than this?" and "No." Each line is short and lowercase, like real texting. The tension builds over three messages before the one-word punchline flips expectations. Emojis add tone: the pink heart is sweet, and the red heart after "No" makes the answer cheeky rather than cruel. There is no product name in the text; the photo makes the brand obvious. It shows how a brand can tell a complete joke with just a few words.
Visual design
The design copies the iOS Messages interface exactly: grey bubbles on the left, blue on the right, the same font and rounded corners. The large white background keeps it clean and makes the blue and grey stand out. The embedded photo in the middle is the only colourful element, a blue Frosted Flakes box with Tony the Tiger and a glass bowl of golden flakes, which draws the eye straight to the product. The layout leaves space at the top and bottom, fitting the 9:16 safe zones.
How to adapt this template for your brand
- Write a short, four-message chat with a setup and a twist.
- Make your product photo the 'this' in a 'more than this?' moment.
- Recreate the native iMessage or WhatsApp look with real chat fonts and colours.
- Keep the punchline to one or two words with an emoji.
- Tie it to a relevant moment like Valentine's Day or National Cereal Day.
Tips for food ads on Meta
Chat-style memes perform best in Instagram Stories and Reels, and they are also shared a lot via DMs, which boosts organic reach. Keep the 9:16 layout and avoid adding logos or CTAs that break the illusion. Run it for engagement or reach objectives, and consider a short animated version where messages pop in one by one. On Facebook, a 4:5 crop works for Feed if the final 'No' stays visible.
About this creative
This vertical ad from Kellogg's Frosted Flakes is designed to look exactly like a screenshot of an iPhone text conversation. On a plain white background, grey and blue message bubbles stack from top to bottom. The first grey bubble says "I love you" with a pink heart emoji, and the blue reply says "love you too." Then the other person asks "more than this?" and sends a photo: a hand holding a glass bowl of Frosted Flakes and milk in front of the blue box featuring Tony the Tiger. The final blue reply at the bottom right is a single "No" with a red heart. The joke lands in four messages: the cereal wins over the partner. There are no logos, headlines or branding outside the photo, so the ad looks like a funny screenshot a friend might share. Its native format, clear punchline and lots of white space make it a scroll-stopping, highly shareable creative.
Meta ad · 338 × 600 · Food
Text Message Meme Ad Example: Frosted Flakes 'More Than This?'
This Frosted Flakes ad imitates an iPhone text conversation: a partner asks 'more than this?' with a photo of a cereal bowl, and the reply is simply 'No ❤️'. It is a chat-style meme format for Stories and Reels, ideal for food and lifestyle brands with a playful voice.
Added
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Details
Ad copy
Primary text
Some loves are just meant to be 🐯💙 Tag your Frosted Flakes soulmate.
Description
Frosted Flakes – the one you can't say no to
On-image text
I love you 💕 | love you too | more than this? | (photo of Frosted Flakes box and bowl) | No ❤️
Headline ideas for this template
- 1More Than This? No ❤️
- 2Some Loves Are Just Grrreat
- 3Sorry, Frosted Flakes Comes First
- 4Tag Your Cereal Soulmate
- 5The Love Triangle You Didn't Expect
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
