Key takeaways
- Format: Customer testimonial dressed up as an Instagram Q&A sticker reply.
- Best for: Pet enrichment, toy and accessory brands selling on social proof.
- Hook: A casual question sticker that makes viewers want to read the answer.
- Reuse it: Pair a real customer question with a photo that visually proves the answer.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Native-looking format
The question sticker mimics Instagram Stories, so the ad blends into the feed and gets read before it is recognised as an ad.
- 02
Photo proves the review
The sleeping cat shows exactly what Sarah describes, turning a testimonial into visible evidence.
- 03
Humor sells the benefit
'Snuffle coma' is a funny, memorable phrase that reframes enrichment as a calmer, happier cat for the owner.
- 04
Curiosity-led layout
The question at the top and answer at the bottom create a natural top-to-bottom reading path through the photo.
Full creative breakdown
Who this ad targets
Indoor cat owners, often 25–45 and living in apartments, who worry their cat is bored, restless or eating too fast. They are active on Instagram and Facebook, trust other pet parents more than brand claims and like buying small, affordable upgrades for their pet's wellbeing. The ad also appeals to owners who want a calmer cat in the evening, since the promised outcome is a tired, content pet that naps all day.
Copywriting analysis
The ad uses a two-part conversation. The lowercase question 'how did she like the snuffle mat?' reads like a genuine follower message, which lowers ad resistance. Sarah's reply opens with 'Honestly', signalling authenticity, then uses a mini story: the expectation (a challenge) is overturned by an unexpected bonus (a deep nap). The invented phrase 'snuffle coma' is the memorable hook, and 'Didn't expect this much chill' closes on relief, a strong emotional benefit for owners. Signing with a first name adds social proof. The weakness is the missing brand name and product benefit line, which the primary text and headline must provide.
Visual design
A natural, phone-style photo of a tabby on warm oak floorboards keeps the look authentic rather than studio-polished. The cream felt mat contrasts softly with the dark cat, drawing the eye to both. A white question sticker with a black pointer sits top centre and points to the cat, while the navy caption box anchors the bottom. Clean sans-serif type in black and white keeps both text blocks readable, leaving the middle of the frame for the photo.
How to adapt this template for your brand
- Pick a real customer question about your product and set it in an 'Ask us anything' style sticker.
- Shoot or source a natural photo that visually shows the result the customer describes.
- Point the sticker's arrow at the product or the result to guide the eye.
- Write the reply as a short, honest story with one funny or memorable phrase, signed with a first name.
- Add your brand name and key benefit in the headline or primary text, since the creative has none.
Tips for pets ads on Meta
On Meta, this format works best in Feed and Stories, where the question sticker looks native; test a 9:16 version with the sticker above the safe zone. Use the primary text to name the brand and the benefit, as the image has no logo. Run it as a retargeting ad for people who viewed the product. On TikTok, recreate it as a reply-to-comment video showing the cat using the mat, then the nap.
About this creative
This square static ad promotes a felt snuffle mat for cats using a native-looking social media layout. A grey tabby lies curled on a warm oak floor, fast asleep with her head resting on the edge of a round, cream felt snuffle mat filled with fabric flaps arranged in a spiral. At the top sits an Instagram-style 'Ask us anything' question sticker reading 'how did she like the snuffle mat?', with its pointer aimed straight at the cat. At the bottom, a dark navy caption box carries the answer from a customer named Sarah: the mat was meant as a challenge, but now her cat finishes, falls into a 'snuffle coma' and naps all day. The photo itself proves the claim, since the cat is visibly worn out. There is no logo, price or offer, so the creative feels like organic user content rather than an advert.
Meta ad · 1200 × 1200 · Pets
Cat Snuffle Mat Ad Template: 'Ask Us Anything' Testimonial
This square cat snuffle mat ad shows a tabby asleep against a felt mat, paired with an Instagram-style 'Ask us anything' question sticker and a customer reply from Sarah. Use this testimonial format to sell pet enrichment products on Meta with social proof and humor, then swap in your own product and review.
Added
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Details
Ad copy
Primary text
Bored cat? 🐾 Our felt snuffle mat turns mealtime into a sniff-and-search game that taps into her natural hunting instinct. It slows down fast eaters, burns off restless energy and leaves her happily tired. Sarah asked for a challenge and got a cat in a full 'snuffle coma'. Try it with your cat today.
Description
Felt snuffle mat for cats – slow feeding & enrichment
On-image text
Ask us anything | how did she like the snuffle mat? | Honestly, it's a game-changer. I wanted to give my cat a challenge, but now she finishes, has a deep 'snuffle coma', and naps all day. Didn't expect this much chill. — Sarah
Headline ideas for this template
- 1Sniff, Search, Snooze
- 2Enrichment That Ends in a Nap
- 3Turn Mealtime Into Playtime
- 4The Calm Cat Secret
- 5Slow Feeding Your Cat Will Love
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
