Key takeaways
- Format: Promo code offer with a presenter showcasing the product.
- Best for: High-ticket pet tech and bundles with code-based discounts.
- Hook: A big promo code at the top makes the offer the first thing people read.
- Reuse it: Keep the code boxes and presenter, and swap in your product and offer.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Offer first
The code and saving sit at the top, so even fast scrollers see the deal.
- 02
Human presenter
A smiling person gesturing at the product adds trust and points the eye where it should go.
- 03
Calm cat inside
A relaxed ragdoll sitting in the box shows that cats will actually use it.
- 04
Bundle visible
The litter bag next to the box hints at a full system and repeat purchases.
Full creative breakdown
Who this ad targets
Cat owners tired of daily scooping, especially busy professionals and multi-cat households. They're interested in smart home gadgets and are willing to spend more on convenience but want a discount to justify a big purchase. The promo code format also suits audiences reached through influencers or podcasts, where codes are commonly shared. US shoppers are the clear target, given the dollar pricing.
Copywriting analysis
The copy is purely transactional: a code and a saving. That makes the offer clear but leaves the product unexplained, since nothing on the image says what the sphere does, so the primary text must carry 'self-cleaning'. 'Newcode:' is missing a space and reads like a typo; 'New code:' or 'Use code:' is cleaner. 'Save $25 USD' is slightly redundant for a US audience. Branding is split between 'CatSphere' on the bag and 'catsphere' on the ad, so pick one style.
Visual design
The slate blue-grey background is calm and modern, and the white sphere and cream bag stand out clearly against it. Gold outlines on the code boxes echo the gold rim of the litter box, tying offer and product together. The presenter fills the left side and balances the product on the right, while her open hands guide the eye toward the cat. White lowercase branding at the bottom is subtle.
How to adapt this template for your brand
- Put your promo code and saving in outlined boxes at the top.
- Feature a friendly presenter gesturing toward your product.
- Show a pet calmly using the product to prove it's pet-approved.
- Include a consumable, such as litter or refills, to suggest a bundle.
- Add one line stating what the product does, and keep brand capitalisation consistent.
Tips for pets ads on Meta
Code-based offers work well on Meta and in influencer partnerships, where each creator can have a unique code for tracking. Put 'self-cleaning' in the headline or primary text, since the image doesn't explain the product. On TikTok, turn the presenter into a short demo video. Make sure the code works at checkout and the terms are clear, since broken codes generate complaints and negative ad feedback.
About this creative
An offer ad for the Catsphere self-cleaning litter box on a flat slate blue-grey background. At the top, a gold-outlined box reads 'Newcode:' in small capitals above the bold white promo code CLEANFELINE25. Below it, a second gold-outlined box says Save $25 USD. On the left, a smiling woman with a shoulder-length bob and a grey knitted sweater presents the product with both hands open, like a host on a shopping show. To the right stands a large white spherical litter box with a gold-rimmed circular opening and a drawer at the base. A fluffy ragdoll cat with blue eyes sits calmly inside the opening. Beside it stands a cream stand-up pouch of Catsphere Premium Litter with a navy side panel, a crescent moon and paw logo, three small feature icons and a 20 lb weight. The brand name 'catsphere by Purrfect' is set in white lowercase at the bottom centre.
Meta ad · 1200 × 1200 · Pets
Promo Code Ad for a Self-Cleaning Litter Box
Catsphere puts a promo code and a $25 saving at the top, with a smiling presenter gesturing toward a round, self-cleaning litter box. A ragdoll cat sits inside, and a bag of premium litter stands beside it. Use it for high-ticket pet tech with a code-based discount.
Added
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Details
Ad copy
Primary text
Meet Catsphere, the self-cleaning litter box that does the scooping for you. Pair it with our Premium Litter and save $25 with code CLEANFELINE25.
Description
Self-cleaning litter box + litter
On-image text
NEWCODE: CLEANFELINE25 | SAVE $25 USD | catsphere by Purrfect | Bag: CatSphere Premium Litter · 20 lbs / 9 kg (feature icon labels only partly legible)
Headline ideas for this template
- 1Never scoop again, and save $25
- 2Use CLEANFELINE25 for $25 off
- 3The litter box that cleans itself
- 4Smart litter, smarter price
- 5Your cat's new favourite room
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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