Key takeaways
- Format: Strikethrough list of four problems leading to one bold solution line.
- Best for: Pet food and wellness brands selling a visible result, such as better digestion.
- Hook: Crossed-out, relatable litter tray problems every cat owner recognises.
- Reuse it: Replace the four problems and the outcome line with your product's before and after.
Available sizes
What is a listicle ad?
A listicle ad presents the product's benefits or reasons to buy as a short numbered list, like an article headline ("5 reasons…"). The list format is easy to scan in a feed and lets one creative answer several objections at once.
See all listicle ads →Why this listicle ad works
- 01
Relatable, slightly taboo topic
Talking openly about poo is unexpected in a feed and instantly recognisable to every cat owner who scoops a litter tray.
- 02
Strikethrough tells a story
Crossing out each problem shows the transformation visually, so the viewer gets the message before reading the final line.
- 03
Humour through the crop
Showing only the cat's rear end with its tail up is playful and fits the topic perfectly without being crude.
- 04
Minimal, high-contrast design
Big black type on a plain cream background is easy to read at a glance and stands out among busy product ads.
Full creative breakdown
Who this ad targets
UK cat owners, mostly 25–55, who scoop the litter tray every day and have noticed their cat's poo is too hard, too soft or too smelly. They may have a cat with a sensitive stomach or have tried several foods already. They value natural ingredients and see their cat's health in practical, everyday signs. The humorous, honest tone suits owners who are tired of vague pet food promises and want a clear, visible result they can check for themselves.
Copywriting analysis
The copy is built on repetition. Four short lines each end in the word poo, creating a rhythm that is easy to scan and slightly funny. Each describes a specific problem owners know well, so the reader recognises at least one. The strikethroughs act as the verbs: the brand never says it fixes these problems, it simply crosses them out. The final line, perfectly firm, scoopable poo, turns an awkward subject into a clear, desirable outcome. Scoopable is a smart word because it links the benefit to the owner's own chore, not just the cat's health. There is no offer or CTA, so the ad works best as awareness.
Visual design
The layout is extremely minimal: a warm off-white background, a left-aligned text block and a cropped cat on the right. Large black sans-serif type with heavy strikethrough lines creates strong contrast and a confident, modern tone. The kraft paper logo label adds texture and a natural, eco feel. The cat is cropped so only its back half and raised tail appear, walking out of frame, which balances the text and adds humour. Generous white space keeps the ad calm and lets the message breathe.
How to adapt this template for your brand
- List four specific, relatable problems your product solves, using the same last word for rhythm.
- Set them in large black type and add a thick strikethrough to each line.
- Write one bold outcome line underneath that describes the result in plain words.
- Add a playful, cropped photo of the pet or user that links to the topic.
- Keep the background plain and place your logo on a small textured label in a corner.
Tips for pets ads on Meta
On Meta, this square works well in Feed and catches attention because it looks unlike typical product ads. Make a 4:5 version for more mobile space, and a 9:16 version for Stories where each line is crossed out one by one in an animation. Because the creative has no offer, add one in the primary text or test a version with a discount sticker. Use it for cold audiences and follow up with a product-focused ad for retargeting.
About this creative
This square ad from PureFeline sells cat food through its effect on digestion rather than the food itself. The background is a plain warm off-white, giving the ad a clean, editorial feel. A kraft paper label in the top-left corner holds the brand name in white, with PURE in bold and FELINE in a lighter weight. Below it, four lines of large black text list common litter tray problems: rock hard poo, runny poo, mushy poo and stinky poo. Each line is struck through with a thick black line, as if ticked off a list. Under the list, a bolder statement gives the solution: perfectly firm, scoopable poo. On the right, a tabby and white cat walks out of frame, showing only its back legs, bottom and raised striped tail. The cheeky crop matches the topic and adds humour, while the lack of a product shot keeps every bit of focus on the promised result.
Meta ad · 1200 × 1200 · Pets
Cat Food Ad Template: Strikethrough List of Problems Solved
This cat food ad template shows how a pet food brand uses a strikethrough list in a square 1200×1200 format. Four crossed-out litter tray problems lead to one clear benefit. Use it as inspiration for Meta ads that sell an outcome with humour, minimal design and no product shot.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Litter tray tells you everything. 💩 Hard, runny, mushy or smelly poo is often a sign your cat's food isn't agreeing with them. PureFeline recipes are made with gentle, natural ingredients to support healthy digestion – so scooping is quick, easy and a lot less smelly. Switch today and see the difference in the tray.
Description
Natural cat food for happy tummies.
On-image text
PUREFELINE | Rock hard poo (struck through) | Runny poo (struck through) | Mushy poo (struck through) | Stinky poo (struck through) | Perfectly firm, scoopable poo.
Headline ideas for this template
- 1The litter tray never lies.
- 2Happy tummy, easy scooping.
- 3Better food, better poo.
- 4Say goodbye to stinky litter trays.
- 5What goes in shows up in the tray.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
