Key takeaways
- Format: Black editorial offer layout with hand-drawn arrow callouts.
- Best for: Premium free-gift offers in vertical placements.
- Hook: A huge 'FREE' headline above three thick, marbled steaks.
- Reuse it: Pair your gift with two arrow callouts: one quality, one value.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Premium contrast
Black, white and red make the steaks look like a high-end restaurant dish.
- 02
Arrow callouts
Hand-drawn arrows add a human touch and point the eye straight at the meat.
- 03
Quality plus value
Pairing 'no antibiotics or added hormones' with '$818 value' covers both 'is it good?' and 'is it worth it?'
- 04
Urgency label
The teal Limited Time Offer pill adds urgency and a pop of colour.
Full creative breakdown
Who this ad targets
This ad targets premium food lovers and steak enthusiasts in the US who respond to quality cues, as well as offer-driven shoppers who need a big incentive to try a subscription. It suits people aged 30 to 60 who enjoy cooking at home, hosting dinners and grilling. Because it runs in Stories, it reaches mobile-first audiences who scroll quickly, so the bold headline and visual contrast are essential to stop them.
Copywriting analysis
The headline is identical to the square version, Free filet mignons for a year, which keeps the campaign consistent across placements. The two callouts split the supporting message into quality and value. 'No antibiotics or added hormones ever' uses 'ever' as an absolute to build trust, and '$818* value' uses an exact figure and an asterisk for credibility. The final label, Limited Time Offer, replaces 'Offer ends soon' from the square version, testing a slightly different urgency phrase. The copy is short and declarative, ideal for a format viewers see for only a few seconds.
Visual design
The top half is solid black with white type, while the bottom half is filled with crumpled white butcher paper, creating a dramatic two-tone composition. The three red filets sit right on the border, making them the focal point. Hand-drawn arrows and a thin divider line add an editorial, magazine-like detail. The teal CTA pill links visually to the square version of the campaign and stays inside the Story safe zone.
How to adapt this template for your brand
- Photograph your gift product on a textured, light surface such as paper or linen.
- Place it in the lower half of a dark frame and add your logo at the top.
- Write a bold 'Free [product] for [time]' headline in white capitals.
- Add two small claims with hand-drawn arrows: one about quality, one about value.
- Finish with a coloured Limited Time Offer pill and keep text inside safe zones.
Tips for meat ads on Meta
Use this vertical version alongside the square filet ad so Meta's placement optimisation can serve the right format in Stories, Reels and feeds. Animate the arrows or add a slow push-in on the steaks to increase watch time. Test 'Limited Time Offer' against 'Offer Ends Soon' and an exact end date. Make sure the terms behind the asterisk are visible on the landing page, and exclude existing subscribers if the offer is for new customers only.
About this creative
This vertical ad uses a striking black background with white type for a premium, editorial feel. The ButcherBox wordmark sits at the top, followed by a large, bold headline in white capitals: Free filet mignons for a year. A thin white line separates the headline from two smaller claims on either side. On the left, a note says no antibiotics or added hormones ever, with a hand-drawn curly arrow pointing down at the meat. On the right, '$818* value' is paired with another hand-drawn arrow. In the centre, three thick, marbled raw filet mignons sit on crumpled white butcher paper, which fills the lower half of the frame and creates a strong contrast with the black top. A teal pill-shaped label near the bottom reads Limited Time Offer. The ad is the vertical sibling of the square filet mignon creative, but it uses a darker, more upscale style and adds a quality claim alongside the value claim.
Meta ad · 338 × 600 · Meat
ButcherBox "Free Filet Mignons For A Year" Story Offer Ad
This ButcherBox story ad presents three raw filet mignons on crumpled butcher paper beneath a bold black-and-white offer headline. Hand-drawn arrows point to two claims, quality and an $818 value, making it a premium, editorial-style offer ad for Meta Stories and Reels that keeps a free gift front and centre.
Added
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Details
Ad copy
Primary text
For a limited time, get free filet mignons in every box for a year, an $818 value. 🥩 No antibiotics or added hormones, ever. Meat with receipts, straight to your door. No fillers. No shortcuts. No added hormones. No bull.
Description
Limited time offer, $818 value
On-image text
BUTCHERBOX | FREE FILET MIGNONS FOR A YEAR | No antibiotics or added hormones ever | $818* Value | LIMITED TIME OFFER
Headline ideas for this template
- 1Steakhouse Filets, Free For 12 Months
- 2Your Year Of Free Filet Mignon Is Waiting
- 3Claim $818 In Free Filets
- 4Free Filets, No Hormones, No Catch
- 5The Steak Deal Of The Year
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
