Key takeaways
- Format: Two-panel reject/approve meme with mascot.
- Best for: Educational content brands growing a social following.
- Hook: Calling out doomscrolling in a relatable, self-aware way.
- Reuse it: Put your mascot in a reject/approve meme comparing a bad habit with your content.
Available sizes
What is a meme ad?
A meme ad borrows a familiar meme format or internet joke and adapts it to the product or the buyer's problem. It feels native to social feeds and is highly shareable, but depends on the meme still being recognisable to the audience.
See all meme ads →Why this meme ad works
- 01
Relatable pain
Almost everyone recognizes avoiding responsibilities by scrolling.
- 02
Familiar meme structure
The reject/approve format is instantly understood without explanation.
- 03
Mascot consistency
Using the same character in both panels builds recognition for Harry.
- 04
Guilt-free alternative
Learning bug facts reframes scrolling as something productive.
Full creative breakdown
Who this ad targets
The ad targets millennials and Gen Z on Instagram and Facebook who enjoy meme humor and casual learning, plus parents looking for fun educational content for kids about insects. It suits nature lovers, teachers and curious scrollers aged roughly 18–40. It is an awareness and follow campaign rather than a direct sales ad. Followers gained here can later be retargeted with service offers in pest season.
Copywriting analysis
The left caption is deliberately long and dramatic – 'the crushing weight of your responsibilities' – which exaggerates the guilt and makes it funny. The right caption is shorter and light, offering a cheerful payoff: learn facts about bugs. The contrast in tone between heavy and playful is the joke. Using all caps in Impact font follows meme conventions, signalling humor immediately. The brand name 'Harry's Big Adventure' is embedded in the punchline, ensuring attribution without a separate logo. The tone stays light and never preachy.
Visual design
The split-panel layout is symmetrical, with each mantis face filling the lower half of its panel and captions in the top half. The cartoon style is clean and friendly, using green tones that pop against the neutral background. Facial expression is the main visual storytelling device: droopy eyelids versus big, bright eyes. A thin white divider separates panels. The meme font provides strong legibility on mobile.
How to adapt this template for your brand
- Pick a well-known two-panel meme structure.
- Put your mascot or product in both panels with contrasting expressions.
- Label the left panel with a relatable bad habit and the right with your offer.
- Keep captions in classic meme typography for native feel.
- Test several habits (e.g. doomscrolling, procrastinating) to find the funniest.
Tips for pest control ads on Meta
Use this format on Instagram Feed and Facebook with a follow or engagement objective. Memes travel well through shares, so encourage tagging friends in the caption. Avoid using it on LinkedIn or Google Display, where meme humor underperforms. For Stories, stack the panels vertically. Refresh the meme regularly, as joke fatigue sets in faster than with standard ads. Post it organically first to test its humor.
About this creative
The creative is split vertically into two panels against a soft beige wall. In the left panel, a cartoon green praying mantis with long antennae, half-closed eyes and a frown looks disappointed; above it, white Impact-style capitals read 'Scrolling endlessly to avoid the crushing weight of your responsibilities'. In the right panel, the same mantis looks wide-eyed and happy, with a rosy cheek and slight smile, under the caption 'Following Harry's Big Adventure to learn facts about bugs'. The structure mirrors the popular 'Drake' style approval meme, where one option is rejected and the other is preferred. The humor lands because it acknowledges a relatable modern habit – doomscrolling – and offers a guilt-free, educational alternative. The mascot is consistent across both panels, building character recognition, and the classic meme typography makes it feel native to social feeds rather than like an ad.
Meta ad · 338 × 600 · Pest Control
Harry's Big Adventure Two-Panel Mantis Meme Ad
This square ad uses a two-panel meme: a grumpy cartoon praying mantis labelled 'Scrolling endlessly to avoid the crushing weight of your responsibilities' next to a delighted version labelled 'Following Harry's Big Adventure to learn facts about bugs'. It is a Meme format built for follower growth on Instagram and Facebook.
Added
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Details
Ad copy
Primary text
Your thumb deserves better than doomscrolling. Follow Harry's Big Adventure for weird, wonderful and surprisingly useful facts about bugs.
Description
Fun bug facts with Harry the mantis.
On-image text
SCROLLING ENDLESSLY TO AVOID THE CRUSHING WEIGHT OF YOUR RESPONSIBILITIES | FOLLOWING HARRY'S BIG ADVENTURE TO LEARN FACTS ABOUT BUGS
Headline ideas for this template
- 1Doomscroll Less. Learn Bugs More.
- 2Your New Favorite Way to Procrastinate
- 3Bug Facts Beat Bad News
- 4Follow Harry for Weirdly Fun Insect Facts
- 5Scroll Smarter With Harry
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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