Key takeaways
- Format: Story ad with a first-order promo code over an athlete portrait.
- Best for: Acquiring first-time customers for e-commerce stores.
- Hook: The memorable code UNLOCK10 framed like a reward.
- Reuse it: Pair a direct-gaze portrait with a short code and a motivational CTA label.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Eye contact stops the scroll
The boxer's direct, intense gaze creates instant connection and makes viewers pause on the story.
- 02
Memorable promo code
UNLOCK10 is easy to remember and implies access to something exclusive, not just a cheap discount.
- 03
Product worn, not shown
The gloves are on the athlete's hands, so the product is seen in use and the branding stays visible.
- 04
Motivational CTA
Start the Grind speaks to the training mindset, making the purchase feel like the first step of a journey.
Full creative breakdown
Who this ad targets
This ad targets new customers who have not yet bought from RDX, especially people starting boxing, kickboxing or MMA and needing their first gloves. They are likely 18 to 40, price-aware and comparing brands online. The welcome code helps tip undecided shoppers. It suits broad interest targeting around combat sports and fitness, plus retargeting of site visitors who did not purchase, excluding existing customers.
Copywriting analysis
The copy follows a clear offer hierarchy. Take 10% Off is the main line, with the number emphasised. Your First Order sets the condition and quietly targets new customers only. Code: UNLOCK10 gives the action and uses wordplay, since unlock suggests opening something valuable. Start the Grind is a motivational tagline styled like a button, linking the purchase to a training mindset that boxers relate to. The small T&C Apply note protects the brand legally without distracting. Every line is short and in capitals, keeping the story readable within a few seconds before viewers tap forward.
Visual design
The vertical frame places the offer text in the top fifth and the boxer in the center. A dark, blurred background makes the athlete and white text stand out. The man's direct gaze and raised gloves create strong focus. Navy and red gloves add colour, and the red CTA label repeats that red for consistency. Typography mixes bold sans-serif and wide-spaced small caps. Thin line accents around the code make it look like a coupon.
How to adapt this template for your brand
- Set a welcome discount for first orders and create a short, memorable code.
- Shoot an athlete wearing your product, looking straight into the camera.
- Stack the offer, condition and code at the top of the story frame.
- Add a small motivational CTA label in your accent colour.
- Exclude existing customers and target new prospects and site visitors.
Tips for boxing ads on Meta
This 9:16 story ad fits Instagram and Facebook Stories and Reels. Keep the offer below the top 14% so the profile bar does not cover it. Add a sticker-style animation on the code to grab attention. Exclude past purchasers to protect margins, and use the code in primary text for feed placements. Track redemptions of UNLOCK10 to measure creative performance beyond clicks.
About this creative
This vertical story ad from RDX promotes a welcome discount: 10% off a first order with the code UNLOCK10. A fit man in a slate blue athletic T-shirt holds a guard with navy and red RDX boxing gloves, looking directly into the camera with a serious, determined expression. The background is dark and softly blurred, keeping all focus on him. The top of the frame holds the offer stack: Take 10% Off in white with a bold 10%, Your First Order in spaced capitals, then Code: UNLOCK10 framed by thin line accents. A small red button-style label reads Start the Grind. The RDX logo sits in the top-right corner, and a tiny T&C Apply note appears at the bottom. The red on the gloves matches the red CTA label, linking product and action. The ad is a straightforward acquisition creative designed to turn new visitors into first-time buyers.
Meta ad · 338 × 600 · Boxing
Boxing Gloves Ad Template: RDX 10% Off First Order
This RDX story ad offers 10% off a first order with the code UNLOCK10. A confident boxer in branded gloves stares straight at the camera, making it a clear template for sports equipment and e-commerce brands using welcome discounts to acquire new customers on Meta.
Added
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Details
Ad copy
Primary text
Start the grind with gear built for every round. Take 10% off your first RDX order with code UNLOCK10. Gloves, wraps, pads and more, ready for your next session.
Description
Use code UNLOCK10 at checkout. T&Cs apply.
On-image text
TAKE 10% OFF YOUR FIRST ORDER | CODE: UNLOCK10 | START THE GRIND | RDX (logo and gloves) | *T&C Apply
Headline ideas for this template
- 1Unlock 10% Off Your First Gloves
- 2New to RDX? Save 10% Today
- 3Your First Round of Gear for Less
- 4Start the Grind, Save 10%
- 5Gear Up for Less With UNLOCK10
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
