Key takeaways
- Format: Multi-pack product shot with a hero dog and doodle styling
- Best for: Bundles and multi-packs aimed at younger, social-savvy buyers
- Hook: “Golden Chew Energy” – a playful twist on internet slang
- Reuse it: Pair a trending phrase with your hero product and hand-drawn doodles
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Trend-aware headline
Riffing on “main character energy” style slang makes the brand feel current and fun to share.
- 02
Variety on display
Showing all seven shapes communicates value and choice better than a list of features.
- 03
Breed-matched hero
A golden retriever ties into the “golden” headline and is a crowd favorite, lifting attention.
- 04
Doodle overlays
Hand-drawn stars and paw prints make the ad feel native to Instagram and less like a polished banner.
Full creative breakdown
Who this ad targets
This ad targets US dog owners in their 20s to 40s who are active on Instagram and TikTok and enjoy playful, trend-led brands. Owners of golden retrievers and similar friendly breeds will feel directly addressed, but the message works for any small to medium dog. The 7-pack appeals to value-conscious buyers who want variety and to people stocking up for heavy chewers, as well as gift buyers looking for a ready-made bundle.
Copywriting analysis
The headline uses a parallel structure – “Golden Dog. Golden Chew Energy.” – that repeats a word for rhythm and memorability. “Energy” references popular slang, giving the brand a witty, self-aware voice without sacrificing clarity. The subline grounds the joke with concrete information: seven chews and the promise of “bright, happy play”. The “7-PACK” label on the lid does the job of a quantity callout without extra copy. No features like durability are listed, suggesting the ad is aimed at awareness and brand affinity, relying on Benebone’s reputation for the rest.
Visual design
The saturated green background is eye-catching and links to Benebone’s brand color. White and yellow headline type pops strongly against it. The dog fills the right half and looks at the viewer, while the open box sits low and centered, letting all seven chews be seen. Doodles are evenly distributed to frame the content without overpowering it. The overall composition feels balanced, upbeat and made for mobile feeds.
How to adapt this template for your brand
- Choose a trending phrase or meme format and tie it to your product.
- Feature a hero pet that matches the phrase and looks into the camera.
- Open the box and spread out every item to show variety and value.
- Add a short subline with the quantity and the main benefit.
- Sprinkle hand-drawn doodles in brand colors for a social-native feel.
Tips for pets ads on Meta
This square creative fits Facebook and Instagram Feed and works well for broad prospecting. Test targeting by breed interest, such as golden retriever communities. Keep the primary text short and playful to match the headline tone. For Reels and Stories, animate the doodles or show the chews being pulled from the box. On Google display, a version with fewer doodles may crop more cleanly.
About this creative
This square creative is set on a vivid green background with a grass-like floor. On the right, a smiling golden retriever with its tongue out lies beside an open kraft box branded Benebone, marked “small – under 30 lbs” and “USA made & sourced”. The box’s bright green lid reads “7-PACK”, and seven brown chew toys in different shapes – a wishbone, a fish skeleton, a curly S shape, a ring, a stick, a dental chew and a knotted bone – are arranged inside and spilling out. The headline dominates the top left: “GOLDEN DOG.” in white and “GOLDEN CHEW ENERGY.” in bright yellow, set in heavy condensed caps. Below, a white subline reads “7 chews for bright, happy play.” with a hand-drawn yellow underline. Scattered white and yellow doodles – stars, a heart, paw prints, sparkle lines and loops – add a casual, sketchbook feel. The creative mixes product clarity with personality, feeling closer to social content than a classic packshot.
Meta ad · 338 × 600 · Pets
Benebone 7-Pack Golden Chew Energy Ad
This Benebone ad promotes a 7-pack of dog chews with a smiling golden retriever beside an open box. A playful headline borrows internet slang, and doodles give it a social-native feel. It is a useful template for bundle or multi-pack product ads aimed at fun, trend-aware audiences.
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Details
Ad copy
Primary text
Golden dog, golden chew energy 💛 The Benebone 7-Pack gives your pup a week’s worth of durable, flavor-packed chews in different shapes – perfect for bright, happy play. Made in the USA.
Description
7 durable chews for bright, happy play
On-image text
GOLDEN DOG. GOLDEN CHEW ENERGY. | 7 chews for bright, happy play. | 7-PACK | (Box: Benebone, small, under 30 lbs, USA made & sourced)
Headline ideas for this template
- 1Golden Dog. Golden Chew Energy.
- 27 Chews, 7 Days of Happy Play
- 3The Ultimate Chew Variety Pack
- 4Stock Up: Benebone 7-Pack Is Here
- 5Your Dog’s Week, Sorted in One Box
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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