Key takeaways
- Format: UGC — creator recipe photo with native caption boxes.
- Best for: Food brands that can feature as an ingredient in trending recipes.
- Hook: A celebrity-named recipe taps into curiosity and trending food searches.
- Reuse it: Partner with creators on trending recipes and have them tag your product as the key ingredient.
Available sizes
What is a UGC ad?
A UGC (user-generated content) ad looks like something a real customer posted: phone-quality photos, casual wording and a personal point of view. Because it blends into the feed and reads as genuine experience, it often earns more trust than a polished brand ad.
See all ugc ads →Why this ugc ad works
- 01
Trend-jacking
Referencing a viral celebrity recipe borrows existing curiosity and search interest.
- 02
Product as ingredient
Showing the aioli inside a real dish proves its use better than a bottle shot.
- 03
Appetising close-up
Bright peas, corn and apple make the salad look fresh and tempting.
- 04
Genuine enthusiasm
Four exclamation marks and casual captions feel like a real person excited to share.
Full creative breakdown
Who this ad targets
This ad targets home cooks who follow food creators on TikTok and Instagram and like trying viral recipes. It appeals to people looking for quick, healthy lunch ideas such as tuna salad, as well as fans of celebrity food trends. Shoppers who prefer olive oil-based condiments over standard mayo are a natural fit. It also reaches people who value local produce, thanks to the mention of local apples and corn.
Copywriting analysis
The copy is written like a real social caption, with excitement shown through exclamation marks. Leading with a celebrity-named recipe grabs attention and taps into trending search interest. 'Local apples & corn!' adds a personal, seasonal twist that makes the recipe feel unique. The brand appears last, as '@getgraza garlic aioli', positioning it as the ingredient that makes the dish work. This soft placement feels like a genuine recommendation, not an ad, which builds trust with viewers who dislike hard selling.
Visual design
The image is a tight, top-down shot that fills the frame with food, making it visually rich and appetising. Natural colours — green peas, yellow corn and pink tuna — add variety. The stainless steel bowl edge frames the dish. White caption boxes with black text sit in the centre, offering high contrast against the busy background. The lack of polished styling reinforces the UGC feel.
How to adapt this template for your brand
- Find a trending or viral recipe that can include your product.
- Partner with a creator to make it at home and shoot a close-up of the finished dish.
- Add native caption boxes naming the recipe and a personal twist.
- Tag your brand handle as the key ingredient in the final line.
- Run it as a partnership or Spark Ad from the creator's account.
Tips for food ads on Meta
On TikTok, turn this into a quick recipe clip showing each ingredient going in, with the aioli squeeze as the final step and the caption on screen throughout. On Meta, run it as a Reel partnership ad targeting recipe, meal prep and healthy eating interests. Pin the full recipe in the comments to increase saves and shares. Get creator permission before referencing any celebrity name in paid ads.
About this creative
This vertical UGC ad is a top-down, close-up phone shot of a large stainless steel mixing bowl filled with homemade tuna salad. The mixture includes flaked tuna, bright green peas, yellow corn kernels, diced apple and chopped red onion, all lightly coated in a creamy dressing. The texture and colour are clearly visible, making the dish look fresh and hearty. Overlaid across the middle of the frame are white rounded text boxes in bold black font, typical of Instagram and TikTok captions. They read: 'Matthew McConaughey's Tuna Salad Recipe!!!!' followed by 'Local apples & corn!' and '@getgraza garlic aioli', with the brand handle underlined. The multiple exclamation marks convey real excitement. There is no visible packaging or polished styling; the product is referenced only in the caption. This makes the post feel like a genuine home cook sharing a recipe they love, using a trending celebrity dish as the hook and Graza aioli as the secret ingredient.
Meta ad · 1200 × 1200 · Food
Graza Garlic Aioli Tuna Salad UGC Recipe Ad
This Graza UGC ad shows a close-up of a creator's tuna salad bowl, packed with peas, corn, apple and red onion. A white caption names a viral celebrity recipe and credits Graza garlic aioli. It is a vertical recipe creative that uses trending food content to put a product in context.
Added
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Details
Ad copy
Primary text
Matthew McConaughey's tuna salad recipe with local apples, corn and Graza Garlic Aioli. Real olive oil aioli from the brand behind olive oil the way it should be.
Description
A creator recipe with local apples and corn.
On-image text
Matthew McConaughey's Tuna Salad Recipe!!!! Local apples & corn! @getgraza garlic aioli
Headline ideas for this template
- 1The viral tuna salad, made with garlic aioli
- 2This tuna salad's secret ingredient
- 3Upgrade your tuna salad with aioli
- 4Celebrity recipe, olive oil aioli
- 5Lunch just got better
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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